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Does Mobile Search Really Matter?

Profile photo of tanya Submitted by tanya March 6, 2014 Website :

Search Engine Watch recently covered AdGooroo’s Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren’t ranking nearly as well in mobile. Walmart and JCPenney, for instance, ranked 2nd and 5th in desktop search respectively, but only came in at 20th and 29th in mobile.

The question is, does this really matter?

Should Paid Search Advertisers Care About Mobile?

Judging by the numbers alone, the answer might be no.

We took a closer look at the mobile advertising market and discovered a number of revealing facts.

Mobile search is still pretty small. According to AdGooroo research, as of 2013, mobile makes up just 7.6 percent of total U.S. AdWords spend and just 8.2 percent of U.S. Bing spend.

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2 Responses to “Does Mobile Search Really Matter?” Leave a reply ›

  • Profile photo of Ryan Profile

    We should pay strict attention to mobile; even if big box retailers have their metrics in order, and make big money while performing poor in the mobile market, you gotta push to reach mobile users because the niche is growing and growing.

    During my walk through Chiang Mai tonight I saw some 60 to 70 percent of workers in tourist related industries checking their cell phones while passing time. Like maybe more than that. Amazing. mobile is here to stay, in a big way, and will only grow.
    Ryan recently posted…Massage Sign Chiang Mai ThailandMy Profile

  • Profile photo of Princewill Okafor Profile

    Mobile should be paid much attention despite what the metrics say… Mobile is the way now, soon it is going to outpace the desktop…

    Sales of the two have been measured while Mobile is on the increase, the desktop is on steady decline, does that not tell you something…

    Soon enough it will be mobile, people are on the move and do a lot of things while moving, so it is natural that they get portable devices that eases their work…

    Mobile is the way I would say again…
    Princewill Okafor recently posted…Apple Developes The iPhone In-Car Docking StationMy Profile

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