Facebook ad pixels allow you to make targeted offers to individuals that have visited your website, landing page or advertisement. For a Blooger using Facebook ad pixels could increase your conversions by over 100%. It can also increase your sales if set it up properly by creating ads for your blog post and retargeting the visitors to your lead magnet.
Link ads to your best post to attract leads for your funnel,
Ryan Dies, founder of Digital Marketing says: “Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to ‘pixel’ their site visitors won’t be able to afford to advertise.” While I don’t believe pixel’s will replace traditional advertising, there is a lot of evidence and case studies that show using pixels can increase your converions significantly.
There are two types of conversion pixels that have proven effective for Internet marketers. They are conversion pixels and website custom audience pixels.
1. Conversion Pixels – are a snippet of code provided by Facebook that can be placed on a specific web page. When someone visits that page, the pixel is activated and counts it as a conversion. So basically you could use conversion pixels to track when certain things occur like sales or opt-ins.
2. Website custom audiences – are for retargeting. This pixel creates custom audiences of people who visit your website and it does it in amazing fashion.
If you’re serious about taking your business to the next level, you need to start thinking about how you interact with your customers. A big audience, high traffic volume, and even a huge marketing budget, aren’t necessary to implement a Facebook pixel startegy. So if you’re not using re-marketing pixels to increase your conversions you need to ask yourself, why?