The broad consensus of online marketing Guru’s is that you need to establish trust with your prospects before you attempt to sell them anything. I need only to look at my inbox to see that this isn’t necessarily true. Why? Because the same Guru’s that aspire to this philosophy don’t actually practice what they preach. In most cases as soon as you sign up for their incentives you’re bombarded with email offers none of which have any value.
The truth of the matter is they actually believe the product their trying to sell you is valuable to your success. Albeit, most of the offers are just Clickbank products with high gravity, which simply means the products are converting well, they don’t actually provide value to anyone but the seller.
So why then are the Guru’s constantly reinforcing the VALUE myth when the majority of them don’t provide any. It’s simple, they don’t want you to know the truth! The truth is it’s a numbers game. Since most emails are immediately scanned and deleted by the recipients the majority of your emails are never read. The Guru’s figured this out long ago and came up with a stellar solution. The solution was to send out many emails everyday all with different subject lines and through the saturation of your inbox you will eventually open one.
Does it work? Yes.
It provides little value but it has increased many marketers income by ten fold. Sure they receive complaints and some folks even unsubscribe, but this method has actually turned many prospects into buyers. Of course not all marketers use these methods of over saturation. Those who are trying to become an authority in their niche do actually provide value and a lot of it, but those who are entirely into marketing for profit don’t really know what value is.
So if your goal is simply to make money and not to establish yourself as an authority then forget what the Guru’s say, after all their philosophy seems to be “Do what I say, Not what I do”. Don’t believe it? Open your email account and check to see how many value emails they’ve sent you.
What do you think about this?
Do you agree?
Please share your thoughts in the comments.
This post was originally published in http://marketingwith.gordiechase.ws/establish-trust-emails-convert-prospects/ by Gordie Chase