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Do You Observe The Law Of Reciprocity For Social Media Success?

Profile photo of Sunday William Submitted by Sunday William May 5, 2017


Social media success cannot be reached without the Law of Reciprocity. This law implies what you do to other blogs would be done to you. It correlates with the universal laws of sowing and reaping or of the law of Karma. Also, it forms a part of other laws associated with social media. You must be willing to reciprocate in kind what you receive from others.

If your social media marketing results have been under par then its time you reconsider your effort in apply the law of reciprocity.

A lot of us are already observing this law. However, the following are simple revelations about the law of reciprocity for social media success.

Why the law of reciprocity in social media marketing?

It is important to observe the law of reciprocity in social media because it will facilitate your success. The ‘social’ aspect of social media networking must never be forgotten. What you do for others – especially fellow bloggers or marketers, would be equally done for you. This law has power to:

Expand your online networking and connection

Improve your engagement and conversion

Drive more traffic to your business

Strengthen your brand authority, etc.

The benefits of the law of reciprocity are clear. Your success expectations with social media marketing should be centered on this law.

How to practically apply the law of reciprocity in social media

It is no rocket science applying the law of reciprocity in social media. What you need do is develop a strategic social media plan with all the major social media platforms that your audience visits. You then take the initiative to engage invaluably with other social marketers, bloggers and their audiences. A short list of what you can do include:

Hit the share, like, follow, tweet, endorse, mention and recommend buttons always on the social media posts of others.

Retweet links, comments and posts on Twitter.

Acknowledge mentions from other bloggers or influencers

Share valuable blog posts or links from sources you find useful and interesting to your social audience

Share the posts of others on Facebook, Google +, LinkedIn etc.

Leave valuable comments after reading posts on social media

Mention posts, tweets, links, and comments of bloggers and influencers to your followers.

Leave comments on the blogs of others

Always respond to comments and give answers to questions asked.

Endorse and recommend people you know on LinkedIn

Share useful images and photos of others in Instagram, Pinterest, Tumblr, etc.

Recommend YouTube videos and leave comments after your views.

The above list can be expanded. The point is that what you make happen for others would happen for you. If you positively engage and network with others, you should expect same in return. This is the Law of Reciprocity in action.

There is no place this law applies better than with social media marketing.

So, if you want to boost your social media marketing and by extension your online marketing success, then you must be observant to the law of reciprocity.


To make the law of reciprocity work well for you in social media, you must follow these advises:

Be the initiator of the engagement

Be genuinely interested in what others are saying and doing.

Be generous with your interactions and give more than you get.

The law of reciprocity works well for social media success. Its time you consider observing it.

What is your take on the law of reciprocity in social media?

Are you observing it?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.
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38 Responses to “ Do You Observe The Law Of Reciprocity For Social Media Success?” Leave a reply ›

  • Profile photo of Gavin McDonald Profile

    Hi Sunday,

    Thanks for bringing up another important discussion.

    You are right that what you make happen for others would happen for you and what you do for others – especially fellow bloggers or marketers, would be equally done for you.

    But what do you think about others who do these for you even when they do not genuinely like your content?

    For instance, people who like your post on Facebook or who “king” your post here on Kingged or make comment on them, just so you can do the same for them, but they don’t genuinely like your content.

    I have seen this happen a lot on Facebook and other social sites.

    In some worst cases, people don’t even read your content, they just like or “king” it just so you can do same for them.

    Isn’t this a problem with this “Law Of Reciprocity”? How does one avoid such problems, if it’s even possible to avoid?

    • Profile photo of Sunday William Profile

      Hi Gavin,

      Thanks for bring up the point on ‘genuineness’ when sharing and liking content or posts in social media. My take on this is that the law of reciprocity is a ‘law’ and like every other other law will take its course naturally.

      If one is getting ‘likes’, ‘follows’, and ‘kings’ that are not genuine then the results for the initiator would be ‘fake’. A law is a law. What you sow here is what you reap!

      You cannot determine the genuineness of those who have ‘kingged’ or ‘liked’ your comment but the effect of the law of reciprocity would be visible in the results they personally get with their own content.

      One way of solving this problem is to remain steadfast in sharing quality content in social media. Eventually, more genuine people would start sharing and liking your posts.

      I hope you understand my take.

  • Profile photo of Lisa Profile

    Hi Sunday
    Yes, I am a big believer in it – as long as you are doing it genuinly. I love to share others content that I believe is valuable to my followers. I like commenting on a subject that I enjoyed reading or if I have a question on.
    I believe in the 80/20 rule too, sharing 80% of others content before 20% of our own.
    Great topic Sunday.
    Lisa recently posted…How To Use Elokenz – A New Easy Content Marketing ToolMy Profile

    • Profile photo of Sunday William Profile

      Hi Lisa,

      You made a frank point here – ” as long as you are doing it genuinely”. Sharing what is valuable to others is likely to come back to us.

      The law of reciprocity is going to touch on someone to also share valuable content to our readers.

      Genuinely doing this is key to getting genuine results.

      Thanks for leaving your thoughts as well in this post!

  • Profile photo of Black Profile

    Hi Sunday,

    Before now, I just engage in social media randomly. Its little wonder I am getting random results.

    With the idea about the law of reciprocity in social media, I think it is important to take more steps that would lead to more social media success.

    I also think that being genuine with networking is what would truly give one the desired satisfaction when the results start pouring in!

  • Profile photo of Carl Profile

    I agree with the concept of the law of reciprocity. I think it is a law that should be embraced.

    As one provides value to others in social networking, he/she is expected to receive the same.

    Its a simple law. Luckily, I am practitioner of this law!

  • Profile photo of Celine Profile

    Social media networking and success is about ‘give and take’. It is not surprising that the law of reciprocity is one of the many laws associated with it.

    There are many steps that should be applied when it comes to applying this law. The above details give a glimpse of the most basic approach to achieve ready results.

    However, the practicality of this law must be genuine for the intended results!

  • Profile photo of Sherman Smith Profile

    Hey Sunday,

    This is a great way to build your reputation.

    Not only are you sharing valuable blog posts of others, but also your social peers are receiving value that they can implement for themselves.

    This is really my main focus.

    I don’t share everyone blog posts, but if you write on a topic that I know will really help my peers and audience keep progressing, then I’ll definitely share.

    Especially with recommending my audience to bloggers that can help with those irksome problems.

    Great topic Sunday!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

    • Profile photo of Sunday William Profile

      Hi Sherman,

      Thanks for joining this conversation and for leaving your invaluable thoughts on it. The truth remains that what we expect from others must be shown by us.

      If we share great posts of others, in some way, our own great posts would be shared!

      It is a way to build reputation, relationship and reach! The law of reciprocity is real. Its power can be experienced by progressive and proactive digital marketers!

  • Profile photo of KatieMae Profile

    This is a great post and reminder to take a few extra minutes in showing support for other bloggers.

    I do my best to leave a comment on sites I visit, but there is always room for improvement.

    Thank you for sharing this gentle reminder.

  • Profile photo of Gordie Chase Profile

    Good points Sunday, reciprocity is important but first I have to have an element of trust and establish some type of relationship.

    If someone found my content interesting enough to share, sure I’ll thank them for sharing it but if their style doesn’t fit with my audience or their content isn’t that good I’ll find it a little hard to reciprocate.

    I’ve shared some content that I considered great but it wasn’t received well by my audience because of the authors style or language so the fit was detrimental.

    But I do believe in reciprocity..with conditions. LOL

  • Profile photo of John A Karnish Profile

    Hi Sunday,

    I think it is important to constantly be sharing valuable information on social media sites as you want to get a reputation for being a “go to” source with interesting and helpful information in your niche.

    I do tend to agree with many of the commenters that you have to be genuine.

    You genuinely should want to share the information. You genuinely should think the information would be useful to others and is not offensive etc…

    The fact alone that you are constantly providing useful information to others makes people more likely to read your own content when you share it. Since more people are reading your posts because you always provide great content, they are much more likely to share your content too. 😉

    I like Lisa’s @lisapatb comment about the 80/20 rule. Sharing other peoples content 80% of the time and sharing our own content 20% of the time.

    Thanks Sunday for another great discussion post!

    Take care,


  • Profile photo of steven Profile

    For me, the law of reciprocity is real. The more you give the more you receive period. It would be interesting to helping others achieve their social goals. We would in turn get help to improve our reach and profits.
    Yes, I do observe the law and it has been tremendous!

  • Profile photo of James Ling Profile

    Hi Sunday,

    Before reading this your post, I barely consider the law of reciprocity for social media. Its good to learn about it and how it can be used to promote social media success.

    It clearly depicts the principle of give and take, and this is what the social media marketer must place in the heart!

  • Profile photo of Paul Profile

    I guess if one is now experiencing poor social media results its time to check the strategies employed. The good thing is that the law of reciprocity is one of those laws that help to achieve social media results.

    It would be helpful to observe and implement it. I have been taking the initiative to share posts I consider valuable and that are written by others social media marketers. The results have been phenomenal!

  • Profile photo of Amit Sharan Profile

    Yes, I do observe the law of reciprocity for social media success. I have seen great results when I retweeted shared posts of others in Twitter.

    I have also seen such results in Google+ as well as in LinkedIn.

    The law works and one needs to ensure that quality posts, comments, likes, tweets, and follows are made to get the desired result!

  • Profile photo of Sarah John Profile

    Hi Sunday,

    I completely agree with you on this point: “what you make happen for others would be made for you”. The law of reciprocity should be effectively employed for social media success.

    Thanks for teaching us what this law means for social media practice and success!

  • Profile photo of Anju Jerry Mathew Profile

    I believe to do for others as they do for me, so I practice this everywhere I go. Sometimes we forget but it’s good to do this for those who do for you.

    In Kingged as example, I like to read and comment on post of those who are my friends and who I follow, with hope they too will do same for me when I post.

    I also try to make valuable comment, not just any comment.
    Anju Jerry Mathew recently posted…INSPIRATIONAL QUOTESMy Profile

    • Profile photo of Sunday William Profile

      Hi Anju,

      Thanks for commenting on this post. You are right about practicing the law. It is rewarding. is a very good example of where one can get the value observing the law of reciprocity!

      Making valuable contribution where ever possible will ensure one get the necessary response!

  • Profile photo of Winford Moore Profile

    The law of reciprocity is not new in social media. In fact, the law is in place when we share posts and content of others around the web. The most important thing to note now is the quality of the shares.

    We must step up with the quality of the shares so we can be identified as persons that share great quality posts! This is one of the secrets of social media success!

    • Profile photo of Sunday William Profile

      Hi Winford,

      I agree with you that the law is not new in social media spheres. Many have been practicing it without knowing. Like you rightly observed, the quality of the shares matters.

      Thus, if we want to improve on social media shares then we must surely take improve on the reciprocal law!

  • Profile photo of Mark Profile

    This is a universal law: give and you receive. And as you have so nicely described, it is equally applicable in the social media space. I think that is a big reason for the importance of doing some thing on line that you have at least a real interest in if not a passion. People are able to discern when real passion is being displayed.

    Thanks Sunday

    • Profile photo of Sunday William Profile

      Hey Mark,

      Thanks for sharing your input. Indeed, when this law is in place, people would be able to know where real passion lies. Giving in social media breads taking! This is a universal law that must never be ignored!

  • Profile photo of Sarah Kilby Profile

    Hi Sunday,

    I observe this law as much as I can.

    This Law of reciprocity is similar to the age old “Do unto others as you want them to do unto you”.

    It has always worked, particularly when done with the right intentions.

  • Profile photo of Lozi Jackie Profile

    I sometimes feel pressured rather than willing when having to like posts on social media. Many people even get angry with you when you don’t like their posts on facebook, that’s a form of pressure.

    Doesn’t this make people reciprocate because they feel pressured rather than willing?

  • Profile photo of Abigail Chow Profile

    Hi Sunday,

    I agree with you on all you said but what about the celebrities and other important people who have large social media following and get a lot of shares and comments and likes when they post on social media?

    They are too busy to reciprocate but they still get a lot of shares and comments and likes every single time.

    Why doesn’t this law of reciprocity apply to them?

    • Profile photo of Sunday William Profile

      Hey Abigail,

      You made a good point by pointing out that celebrities don’t do much with the law but still get viral following. I guess there is an exception to every rule! 😉

      I want to state that celebrity status is that status that everyone wants to connect with. They are influencers and many would love to be associated with them.

      The law of reciprocity can apply celebrities in the sense that they sustain the ‘value’ or the things they make them popular or influential. Any negative press about their status is sure to affect their credibility.

      Celebrities can still apply this law by endorsing things, concepts, ideas and situations that appeal to the public!

  • Profile photo of Eleanore Dewitt Profile

    I do this without even thinking twice. I guess it’s a natural inclination in most of us to do unto others as we expect to be done to, :) The same life teaches also apply to social media as well.

  • Profile photo of Howard D. Bray Profile

    Hi Sunday,

    All so very true, particularly

    “What you do for others – especially fellow bloggers or marketers, would be equally done for you”.

    But similar to the point made by Abigail, this might not always be the case with big bloggers and marketers who are too busy or who have too many followers and fans.

    If thousands of people share their posts, as usually happens, it’s impossible for them to reciprocate for the thousands of people.

    What then?

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