The subject of Providing Value always comes up in conversations about blogging but do we really provide value or do we just re-hash and recycle the same old articles and products.
I don’t know about the rest of you but I’m guilty of the latter.
I’ve thrown other marketers products and, even free plugins, at my customers and called it providing value. Well that was until I realized that I really didn’t know what real value was.
So what is real value?
Real value is when you provide your own experiences and knowledge to the Subject.
These are examples of providing real value:
Notice how Neil Patel does it on the front page of his blog. He’s sharing his personal journey to 100,000 monthly visitors and right below it he has a button for lessons on traffic building.
Check out Willie Crawford, mentor to the Gurus, and how he does it on his Google Fan Page. He offers insight on products he’s personally used and provides an offer for a free personal 30 min consultation.
The Legendary marketer, Frank Kern, does it on his You Tube Channel. He shows you case studies and personal copywriting techniques that he has used to earn millions.
What type of value are they all providing?
Answer: Their own personal experience and knowledge in direct response to their customers needs. .
After seeing how it was really done, I had to admit that my idea of providing value could be trumped by anyone with the ability to do a Google search.
I was promoting other people’s experience and knowledge and calling that providing value to my subscribers.
The value that drives your subscribers to sign up and continue to follow you, is the value of your own personal experiences. It could be an ebook, video or article, but they want your personal experience not someone else’s….
They want to know how you installed the plugin you just wrote about in the article?
So give them what they want. Link to a YouTube video or article where you show them how too install the plugin.
In other words, provide your own value not somebody else’s value.
I was connecting my business to other peoples values, not mine or my subscribers. When I looked at my blog from a critical eye I realized it wasn’t providing value to my subscribers. I was adding a bunch of links and material that lead to someone else’s value.
Make the material your own by giving your personal review or link curated articles to your own articles that add value to the subject. The people came to your blog for your brand not someone else’s so make sure that you put that brand message on everything you do.
What’s the big lesson I learned from this?
I learned that you gain subscribers and loyal fans from the value you provide as a host, and the true value you provide is your experience and knowledge.
What do you believe providing value means?