Agencies that consult for business should be conversant with the demands of the times. Whether the agency provides SEO, content or advertising services, being familiar with what works is important.
Writing great copies for the right target audience is pivotal for business growth. However, great copies can be wasted if directed to the wrong audience. Most marketers often wonder why
Success in business begins with the value you can create or project. Your customer, audience, or visitor will have to perceive the benefit from the value you project before parting
Value delivery is what every customer expects from any product/service they buy. It becomes necessary that every marketer must deliver real value in the product offered. Value delivery begins with
I will start by stating that “The tiniest bit of value is better than the most elaborate declaration of feature”. Every business should provide value to its prospects because it
What is your exit plan for your online business? How do you plan to retire your business in the future? Or, do you have working strategy to sell your business
Goal setting is required for success. This applies both personally and professionally. There are things to be accomplished daily, weekly, monthly, quarterly or yearly, etc., whether as individuals or businesses.
I pushed myself a bit too hard these past weeks and felt really exhausted. I had to take a few days break to recharge and now am back to action. I usually
A valuable online business is that which provides monetary and monetary benefits for stakeholders. If you plan to sell your business or website then it becomes vital to make it
Most of us assume that customers who repeatedly buy from us are always loyal to our brand. But this could be misleading. Customers can repeatedly buy a product for different
If you recognize and appreciate customer loyalty, then you are setting up your business for super success. You will get repeat customers who are willing to buy again and again
The idea dates back to 2007, when I began to welcome sponsored posts on the character blogs I ran for a hobby (many of which are still around). If you don't
Readers have preference when it comes to content. If you ignore the preference your content production may just be an exercise in futility. This is because you would be targeting
Ask / Discuss What’s the Most Popular Piece of Content You Ever Produced and Why Do You Think It Was Successful?
I think we can learn from each other by answering this question: what's the most popular piece of content you ever developed and why was it successful? My most popular post
I primarily use the free Wordpress plugins for my blog. But I have just bought the Thrive Visual Editor plugin from Thrive Themes ($67). This plugin makes it easy to
In content marketing, the need to outsource or hire freelance writers often arise. This is because constant content is needed to fill in blogs and the task of creating consistent
Social marketers should get on with Pinterest marketing today. Facebook, Twitter and Google + are leading social platforms, yet Pinterest is still not considered by a majority of people or
What is hashtag? Hashtag is a word prefixed with the hash sign (#). For example, #writing or #blogging embedded in a message shared on social media is a hashtag. This word
Social media presence helps to expose a brand and boost traffic conversion. Businesses can use social media to share and promote benefits and features of products and services. A maximized
Ask / Discuss Social Media Is Called “Social” For A Reason. Do You Agree that these Practices Hurt Your Campaign?
There are right and wrong ways to utilize social media. If done right, social media becomes a BOOST for ROI but if done wrongly there it becomes a DISASTER for
If you don’t know how social media benefits a business then you may lack knowledge on how “Smart Social Media Marketing” works. We are now in the era of social
SEO has stages and businesses could find themselves in different stages of maturity. A fully developed SEO stage has reached a maturity curve. This is a point where the best
Search engine optimization is one of the processes that can bring about phenomenal changes in a business. If it is applied wrongly a business would be affected negatively. It becomes
Google is planning on releasing algorithm changes that will aggressively reduce the number of hacked sites from search results. This means that after you “Google” a keyword or phrase, the
When it comes to video marketing a MUST-GO to platform is YouTube. It is of necessity that your video Channel is properly optimized for Google and YouTube ranking. A continuous
Businesses need to generate convertible leads from its content strategies. If a strategy is not working, it could mean real value is never shared. Tons of value is required to build
Email is an important part of online marketing. We communicate and receive vital business and personal messages through this technology. However, receiving and sending numerous messages a day could be
Ask / Discuss Will Native Advertising Completely Overtake Traditional Advertising and Guest Posting In 2016?
First off, a quick definition of Native advertising, Traditional advertising and Guest posting: Native Advertising - "Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the
Now that I have had a chance to interface directly with Kingsley, I am slowly feeling more confident that I might be ready to start writing. You know how it is