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Direct Measurement of Google Plus Impact on Search Rankings

Avatar of James Submitted by James September 17, 2013 Website: www.stonetemple.com

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work.

This edition of the study was launched at SMX Advanced where I presented results I had from an earlier study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web based links. This was later disputed by Matt Cutts in his keynote interview by Danny Sullivan, leading to a live discussion with me on stage

The brief discussion we had led to my agreeing that I would rerun the study that we had done with some guidance from Matt on potential problems. While this input was limited in nature, it did lead to some ideas on how to improve the testing.


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  • Avatar of Metz Profile

    I must say that this is a great study! Wow I appreciate the effort you exerted in here Eric! :) Outstanding!
    All the things you’ve shared here are relevant and very informative. Amazing correlation with higher search rankings. I couldn’t add any. Good job Eric! :)


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