Google has made it clear that web content should be created for the user and not for the sole purpose of ranking in SERP’s. Why not take it one step further than most and design a website that even the blind can utilize? In the United States, approximately 20 percent experience some form of disability and 10 percent of cases are considered severe. This equates to three out of every 10 families being affected by disability.
You might be asking yourself why take the time to make your website accessible to the blind? The reasons are simple:
1. If you’re a business, you’ll expand your customer base.
2. It’s the right thing to do. The visually impaired will appreciate it and their friends and family will certainly take notice of your efforts. It might even generate positive publicity for your company.