Digital marketers today face a difficult SEO dilemma. What’s more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other?
In this post, we’ll address what you should be doing to improve your search traffic: classic SEO with techniques like keyword targeting and link building or full on content marketing.
First, lets talk about classic SEO techniques that have worked in the past. This includes keyword targeting and of course link building. Now, in classic search engine optimization, as an online marketer, you research and compile a number of keywords to target. These are the keywords you are going to go after and you will go all out to find ways to earn links. To help you rank for your keywords, you will probably do a bit of comparative analysis: you will study how other people are ranking for your target keywords. On-page SEO also helps websites rank for certain keywords but its mostly about finding opportunities for link building.