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Content Creation vs Content Promotion: Where is the Balance?

Profile photo of ImPretty Submitted by ImPretty June 19, 2013 Website : www.problogger.net

A few days ago we published a post on ProBlogger titled ‘Forget about Marketing: Concentrate on Blogging‘, which led to some interesting discussion on Twitter and in the comments.

I love the points author Nicholas Whitmore made in the post but I wanted to give a few thoughts, based on my own experience, on developing great content and promoting your blog.

Nicholas wrote some great arguments for focusing your energy on writing great content as the central way of growing your blog. He writes…


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