Personal branding is a hot topic with all the social networks that we have along with the millions of blog, surging the web.
People utilize both for one reason – to show to the world who they are, what they like and what they are good at.
And namely that is the difference between internet marketing and personal branding:
While the first is about the companies and the profits, the latter is about the people behind them and their authority.
With content marketing gaining strength and tools like Google Authorship to credit our work on the rise, owning your personal brand and building a name for yourself as an expert in your niche is becoming increasingly important.