Several years ago I wrote an article declaring that content is dead and community is king. What’s most interesting about the article is that it contains zero references to Facebook and Twitter, two of the largest online communities today.
While content certainly isn’t dead, the passing years have really proven the value of community engagement. This is no more obvious than the invention of Google+, Google’s latest attempt to get into the social community business.
I recently published an article about how you can win anything with engagement, which explores how search engines are now looking to community engagement as a metric in the algorithms. Essentially, what we are seeing is a merging of content and community into one, where social engagement is the content and the messenger all at the same time[...]