A lot of people went into Internet marketing because they were sold the idea that they could make a lot of money with Google AdSense. While it is true that many do make money with this pay-per-click monetization method, others are just so frustrated by the poor results they get from AdSense.
The lack of expected results from AdSense and the many complaints about Google’s changes in its policies have made many rethink whether AdSense still works as a way of making money online.
You cannot blame them for making this conclusion because Google’s many changes in policies and the reality of making money with AdSense have left so much to be desired.
That being said, many still recommend the AdSense program as one of the good ways of making money online because:
♦ It is owned by Google and therefore would be given preference by the search engine.
♦ Google still earns lots of revenue from the AdSense program as it shares revenue with publishers on 68/32 scale. Earnings from the complementary AdWord program or pay-per-click (PPC) are shared with publishers earning 68% and Google taking home 32%.
♦ It is free and can be complemented with other advert programs that include affiliate marketing.
The argument for Google AdSense is clear but most would not like to put their effort and resources on the program because of:
♣ Poor earnings compared to other monetization systems like direct sales, affiliate marketing, etc.
♣ The high competitive nature of the program. There are millions of users of the program including large corporations and small businesses. In this case, it would be nearly impossible for newbies to think of making a great living with Google AdSense.
With these thoughts about Google AdSense, there are still many websites making money with this monetization system. Recommendations from experts and Google for success with this program are:
1. A website must be rich with content to provide value to readers.
Any type of content like text, images, videos, graphics, podcasts, etc., is acceptable as long as it complies with Google’s content policies.
2. A website must be of standard quality in the eyes of Google.
A high quality website remains a source of solution to the target audience. It contains high quality information and instruction that attract and resolve readers’ problem.
3. A website must drive more targeted traffic to earn from AdSense.
The more unique visits per day on the website the more likely would the site convert.
4. A website must target the right keywords.
These are keywords that are frequently used by advertisers to promote their products, the words that people uses to make their search. The right keywords are action keywords that enable people take action and it is important to go Longtail when thinking of keywords.
5. A website must comply with Google’s AdSense policy.
These policies ensure that your website is not just built for AdSense but it provides purposeful information that would help solve the readers or visitors’ problem.
There are many websites today that are still earning well from the AdSense program. They comply with the above and much more. The beginning of earning great from the AdSense is adherence to the webmaster guidelines and AdSense policies set by Google.
More so, a website that wants to do well must have quality in content and design, and it must be driving quality targeted traffic.
Conclusively, it’s safe to say making money with Google AdSense is possible and still relevant, but I will love to hear from others here:.
With the high competitiveness of the program, the changes and strictness in Google’s AdSense policies and Webmaster guidelines and the poor earnings compared to other monetization program:
Can you still make a living out of Google AdSense?
Is making money online with Google AdSense Still Relevant today?