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Can I Do More With My Blog Post Content?

Profile photo of Ivan Bayross Submitted by Ivan Bayross

I’m often asked by Bloggers, who craft excellent Blog posts, if there is something more they can do to leverage their Blog post content.

laptop

Apparently, the problem they face is a peculiar one. They take great pains to create a superb 1200 word Blog post on an attention grabbing topic, and then publish it. The Blog post undoubtedly adds value to their Blog site visitor. They get a maybe 4 to 10 comments, which they reply to. That’s it but most of them don’t know to leverage their blog post content.

They are already crafting their next Blog post while engaging with their commenter’s.

Painfully, it’s almost the same group of commenter’s seem to be visiting their Blog site and leaving comments.

For many Bloggers this is so much like running on treadmill. You are moving, perhaps fairly fast, BUT going nowhere.

Can you change this? Oh Yes! You definitely can.

Marketing Your Blog Post Content

This assumes that as a Blogger you have a presence on a few social streams like Twitter, Facebook, LinkedIn, Google+ and so on. If you don’t, then please stop right here and create your accounts on these vital social streams, right now. Social media plays a vital role in marketing your blog post.

Here’s how you can stretch out a single Blog post. It’s really not too difficult at all and pays back in spades.

Marketing Your Blog Post On Twitter

Most Bloggers, create Tweet content and promote through twitter with a tiny URL that points to their Blog post. Some Bloggers release this Tweet once, other Bloggers, release this Tweet multiple times a day. Here are some of the things that can happen.

Publishing the same Tweets multiple times a day looks a heck of a lot like SPAM. Your Twitter page visitors may begin to feel that you really do not have much to say on your Blog. Regular Tweeting pushes older Tweets right off the page. Beyond the line of sight of your Twitter page visitors. None of this is good for driving interested / curious visitors to your Blog site.

Here’s what a lot of Authority Bloggers do when they tweet about a Blog post.

They take the Blog post head line; create an appropriate Tweet with a tiny URL.

Next, they take several other sub-headlines from within the Blog post, and create Tweets using the sub-headlines content as the core of the Tweet and bind this to the same tiny URL which points to the Blog post.

Assuming that your Blog post has three sub-headlines, each headline being the start of something new within the Blog post. You can craft four different sounding Tweets from the Blog post Headline and its three sub-headlines.

Next, use one of many excellent and very modestly priced Twitter tools, such as Tweet Adder, UnFollow and so on to release this set of Tweets at different times in a day. You can repeat this for a couple of days, on let’s say alternate days after you release your Blog post.

Here’s The Kicker

Since four Tweets are ready, all connected to a tiny URL that points to your Blog post, you can re-use these same Tweets on:

Facebook, LinkedIn, Google+

Any other social stream that accepts content is such a format

AND

Where your target audience is available

This way you make the effort once, of creating small interesting snippets of your Blog post content, bind this to a tiny URL that points back to the Blog post, and then use this across multiple social streams where you know your target audience hangs out to catch their attention.

Today there are multiple tools to schedule blog posts like Hootsuite, Buffer etc that allow you to schedule the dispatch of such interesting snippets of information, which point to a Blog post, to multiple social streams at different times in a day.

Make the Information Snippet Eye Catching

A really simple way to make the snippets of information you are posting on various social streams visually arresting is to add a great image to the content.

The image arrests the attention of those who are viewing your social stream, they read the interesting textual snippet, hopefully this combination drives them to click the URL and wind up on your Blog site to read and leave their comments on your Blog post.

This is the secret that authority Bloggers use to drive a ton of focused traffic to their Blog site.

You’ll see this approach is really bringing you dividends when:

  •   You notice the increase in the number of comments on your Blog posts
  •   Google Analytics shows an increase in the number of visitors to your Blog site
  •   When the bounce rate of your Blog site goes down
  •   When engaging with your site visitors comments starts bringing in more business

To Conclude

Take your Blog post head line and sub-headlines. Spin them off into small interesting snippets of information. Bind a tiny URL to these snippets, add a great image and then release this on multiple social streams, multiple times a day, either manually or using a plethora of inexpensive tools.

Just choose a tool whose performance and User Interface appeals to you, and watch your focused site visitor numbers swell.

If you use any other technique please do share your approach in the comments section below. I’m really looking forward to hearing from you. I’m sure other users will benefit from your input. Do take a look at my blog for more inforative posts and free digital marketing tutorials.


This post was originally published in http://www.opensourcevarsity.com/osvblog/can-i-do-more-with-my-blog-post-content/ by Ivan Bayross

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My mission: Cut fluff and ensure entrepreneurs use Digital Marketing to multiply their Internet driven income. I share 18+ years of Digital Marketing strategy on my blog.

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56 Responses to “Can I Do More With My Blog Post Content?” Leave a reply ›

  • Profile photo of Babshaybell Profile

    Hey Ivan,

    This is absolutely correct and well written.

    Actually Twitter is one of my fav ways to market and promote my blog post buh could be frustrating sometimes even after using Retweeting services like JustRetweet – Bad Tweet headline i guess.

    Good post man… Very informative :) Kingging this right away…

    Best Regards,

    ~Babs
    Babshaybell recently posted…Best Gifting Items In Limited Budget: Mobiles Till Rs.10000My Profile

    • Profile photo of Ivan Bayross Profile

      Hi BabShayBell,

      Thanks for your words of encouragement and so appreciate you kingged my Blog post.

      I’m sure on Twitter your headline (or attention arrester phrase) as some like to call it needs to be spot on.

      This is largely because of the constant stream of information flowing in on Twitter.

      I’ve read that the half life of a Twitter post is just 3.5 minutes I’m sure that statistic also helps explain why sometimes Twitter does not drive as much traffic to your site even when you use JustRetweet.

      Thanks for stopping by for a quick read.
      Ivan Bayross recently posted…Can I Do More With My Blog Post Content?My Profile

  • Profile photo of Metz Profile

    Hello Ivan.

    “Can I Do More With My Blog Post Content?” is a question worth thinking. “Make the Information Snippet Eye Catching” is the subtopic and an idea that I like the most among your tips, though I also agree with them.

    An eye catching snippet of information will help make your website stand out. Which means that more people will click on your site and ultimately… you’ll make more money or push more traffic.
    Metz recently posted…5 Ways To Make Money Online – You Haven’t Tried #4!My Profile

  • Profile photo of Dennis Seymour Profile

    Great article Ivan. I think it’s very timely and that many can really relate to it. I, too, had asked myself what can I do more with the post content of my blogs. I feel guilty of using twitter too much. But that was before. I mean, twitter is one of the best ways to let your audience know what’s new in your blog. And it’s extremely helpful. However, you need to be extra careful not to sound spammy or else your hardwork will just turn to nothing.
    Dennis Seymour recently posted…7 Actionable Search Engine Optimization Strategies You Can Do TodayMy Profile

    • Profile photo of Ivan Bayross Profile

      Hi Dennis,

      Yes, true.

      However, with the plethora of great Twitter tools available today, its pretty easy to curate a single Blog post based on its subhead lines and send this out on Twitter at regular (or irregular) intervals.

      BTW, I’ve had a lot of engagement by posting my Blog content to LinkedIn. Perhaps you could try that.

      Apparently the half life of a post on Twitter is about 3.5 minutes, that’s pretty grim for anyone wanting to drive traffic from a their Twitter stream to their Blog site.

      Thanks for stopping by and commenting.
      Ivan Bayross recently posted…Can I Do More With My Blog Post Content?My Profile

  • Profile photo of Maketta Profile

    Hello Ivan,

    That is a good idea to use a different headlines for your tweets. I haven’t yet started to put images in my tweets yet but I am going to start very soon. I do notice the tweets that have images in them get a lot of shares. I do schedule my tweets sometime but I try not to overdue it, because I don’t want to come off as a spammer. I only use it, if I don’t have time to manually do them. Thanks for sharing this with us!
    Maketta recently posted…How To Have The Right Blogging MindsetMy Profile

    • Profile photo of Ivan Bayross Profile

      Hi Maketta,

      Oh Yes, humans are visual animals. A great picture is always an superb attention grabber.

      A large number of Twitter tools today can take input from an XL spread sheet.

      Hence, delivering well scheduled Tweets, normally requires a lot less effort than doing this manually.

      Adding an image to a Tweet is pretty simple as well. Give it a shot and you’ll love the increase in your Blog post engagement.

      Thanks heaps for dropping by.
      Ivan Bayross recently posted…Can I Do More With My Blog Post Content?My Profile

  • Profile photo of Sherman Smith Profile

    Hey Ivan,

    This is a clever way to really get your blog posts out. Using your subheadings and tying it into the tiny URL will showcase your blog post based on the headings within your post. This gives you blog different outlooks to your target audience and more of a reason for them to click on it and engage!

    Great share and idea Ivan! Have a great rest of the week!
    Sherman Smith recently posted…5 Hypnotic Elements To Write An Effective Call To ActionMy Profile

  • Profile photo of Mark Curtis Profile

    Hello Ivan,

    I enjoyed the post. It’s simple and something that I already employ, mostly with Twitter.

    Another tip would be for scheduling. With just checking your tweet activity, you can see the amount of your audience that sees your tweet.

    Then, with simple services such as Buffer, you can choose the right time to send your tweets.

    Thank you for your insight,

    Mark
    Mark Curtis recently posted…Show Your Power in the Digital WorldMy Profile

  • Profile photo of Sunday William Profile

    Hi Ivan,
    Its absolutely true that many bloggers never get to leverage on their blog post for traffic and conversion.

    It is one thing to create an epic blog post and its another thing to market such post.

    Leveraging on the skill of sharing this post across platforms, especially on social media, is undoubtedly very crucial for success.

    Hootsuite and Buffer are great tools but I use IFTTT to achieve this because it is easy!

    Creating different headlines and subheadings to Tweet is sure a great skill every blogger must learn if leveraging a blog post is to be useful!
    Sunday William recently posted…How to Promote and Manage Your Online Meeting – A Complete GuideMy Profile

    • Profile photo of Ivan Bayross Profile

      Hi Sunday,

      Great suggestion, Sunday. Personally I find IFTTT a little fiddly, (more likely I’m not warm to their idea of recipes) hence I don’t use it.

      I use a brilliant paid for plugin on my WP Blog, called Social Networks Auto Poster. Its built by a French guy and is very modestly priced. Once setup and configured this makes Social sharing a real breeze.

      He has pretty detailed tutorials on how to configure the plugin across a multitude of social streams. The last I checked there were 52 social streams Social Networks Auto Poster connected to.

      Another tool I love to use is Social Draft. You can control all your social streams from one single dashboard. Saves time and and energy. Worth a quick look.

      I totally agree with you. Writing an epic Blog post is not as tough as consistently and unobtrusively marketing the Blog post.

      If no one really notices the Blog post it would be such a pity.

      Enjoy the Sunday, as I ‘m doing in my neck of the woods.
      Ivan Bayross recently posted…Can I Do More With My Blog Post Content?My Profile

  • Profile photo of Mi Muba Profile

    Hi Ivan

    You are right the word enough should be strictly prohibited in all types of online venturing.

    Competition is so stiff here that is why one should not just create a high quality post and that’s all. He should take every possible step to up its value as much as he can.

    All the tips and suggestions you mentioned in your post are pretty cool and do not require much hard work.

    Thanks a lot for sharing this useful post.
    Mi Muba recently posted…You And Be A Money BloggerMy Profile

    • Profile photo of Ivan Bayross Profile

      Hi Muba,

      Thanks for your words of encouragement. Appreciate them.

      When I write my Blog post using Word, I always keep two Word docs open.

      As I craft the Blog post, I copy/paste the Head line and the Subhead lines into the second word doc.

      As the content in the main document swells, I copy paste a small appropriate snippet into the second document under the head lines.

      The process does take a little longer to produce the Blog post, but after a One/Two hour session I usually have the Blog post and its marketing material ready.
      Ivan Bayross recently posted…More ways to promote your blog postsMy Profile

  • Profile photo of Omar Saady Profile

    Hello Ivan

    Writing quality content posts on your blog is not enough to make the best from your effort writing. I`m really enjoying reading your post

    I`d like to add some good ways beside yours
    Bookmarking your blog post to bookmarking directories like reddit.com also stumbleupon.com.

    Thanks again for the post
    Omar Saady

  • Profile photo of David Hartshorne Profile

    Hi Ivan,

    Thanks for the tips you shared here. I liked that idea of creating 4 Tweets based on your Heading and Sub-headings – that’s a good idea.

    Do you find you post more to Twitter than say Facebook or Google Plus? I read elsewhere that you should publish your post once on those places whilst you can tweet more on Twitter as people might miss your other tweets. Any thoughts?

    I’m using Buffer for my social media posting too.

    Thanks
    – David
    David Hartshorne recently posted…How To Create The Right Image OnlineMy Profile

  • Profile photo of Justin Temple Profile

    Bottom line there is always more you can do for your content. My favorite part was when you taking about making your content eye catching. If you fail to catch peoples eye on social media or content sites you it doesn’t matter what content you have.

    Thank you for writing the awesome post Ivan, really appreciate it.

    Have a wonderful day.
    Justin Temple recently posted…How To Turn Your Blog Post Into A PDF Document For Free And Drive Traffic.My Profile

  • Profile photo of Nanda Rahmanius Profile

    Hi Ivan,

    Informative posts! :)
    I agree with you. Indeed, if we give the same tweet and the same message every time, then it could be classified as spam. Therefore, we have to do a little modification to our tweet, as you suggest in this post.

    I learned a lot from your post. I am grateful for it. :)

    Thanks for sharing, Ivan.
    Thank you for contributing to my learning curve as well.

    Regards,
    Nanda
    Nanda Rahmanius recently posted…12 Killer Tips to Increase Website TrafficMy Profile

  • Profile photo of Richard Martin Profile

    Hi Ivan.

    You are right. Many of us simply publish our content and expect the traffic to arrive naturally. This isn’t the case. Bloggers should be aware that creating and publishing the content is only half the work.

    The other half is promoting it.

    Informative post, thanks Ivan.
    Richard Martin recently posted…The Brown Nosed Blogger EpidemicMy Profile

  • Profile photo of Ivan Bayross Profile

    Hi Richard,

    Like Justin Temple said, unless you can catch the eye and engage the minds of your target market your Blog post content does not really matter at all.

    Marketing your Blog post content is probably as important (if not more important) than creating epic Blog post content.
    Ivan Bayross recently posted…More ways to promote your blog postsMy Profile

  • Profile photo of Ahfaz Ahmed Profile

    Hi Ivan

    Just by reading the title I figured out something interesting is there inside and I was right. This post clearly explains that Blogging is not just about content.

    Nowadays Content is not the king. Recently Neil Patel from Quick Sprout also raised this point that even if we write quality content, we do not get traffic. The reason behind this as explained in this article is sharing. Without marketing blogging is dead.

    So it is important for newbie bloggers to come out of the fact that creating more content will help. They should read this inspiring post which will help them to realize these facts before they hit rock-bottom

    Thanks for this wonderful article

    Ahfaz Ahmed

    • Profile photo of Ivan Bayross Profile

      Hi Ahfaz,

      Thanks for the validation Ahfaz :-), that I’m writing great Blog post headlines.

      I hope that no newbie Blogger ever hits rock bottom. I’ve been there and its definitely an unpleasant place.

      If anyone finds themselves in that position, then they should reach out to a friend or mentor and have their hands held for a little while. Trust me it works. How do I know, Hey been there done that.

      Thanks for calling my article wonderful Ahfaz, you made me really happy.

      If I can be of any help, please reach out.
      Ivan Bayross recently posted…Can I leverage Blog Post Content?My Profile

  • Profile photo of Celine Profile

    I’m planning to get serious with blogging these days and this article comes very handy. I can understand the need to do more with posts than just write them. It’s hard of course but should be done.

    Marketing blog posts is obviously very important, your post throws more light on that. Taking action on what you wrote should be helpful.

    Thanks for writing.

    • Profile photo of Ivan Bayross Profile

      Hi Celine,

      Do get serious with Blogging. Let your passion drive your content and what you write will be awesome to the reader.

      It’s really not all that hard to do what you have to, to market your Blog posts.

      All it takes is some pre-planning, steady follow through and perhaps about a couple of hours, 5/6 days a week to grow your Blog site into one that has a thriving readership.

      Monetizing your BLog after that to generate some regular income is definitely not rocket science.

      If you ever need a hand do reach out.
      Ivan Bayross recently posted…17 Must Read SEO Posts – Tips, Tricks & Techniques for 2015My Profile

  • Profile photo of Pamela Profile

    Your post is very helpful to me and I have gotten a lot of useful information just by reading members comments to your post and your comments back.

    Thank you for the post and I am ready to try out your tips.
    Pamela recently posted…Music, Fashion, Movies & TV shows of the 1970sMy Profile

  • Profile photo of Ivan Bayross Profile

    Hi Pamela,

    Thanks for writing in. Great. Do let me know what tips worked for you and what did not. I’m always willing to learn and change.

    I’m just glad my post and all its comments helped. It lifts me up when I hear this.
    Ivan Bayross recently posted…More ways to promote your blog postsMy Profile

  • Profile photo of Kevin Ross Profile

    Good post. It will help those bloggers who want guide on what to do and how to do them. For me, I feel bloging is too difficult and time consuming, spending time writing blog posts and promoting blog posts seem too difficult, don’t you agree?

  • Profile photo of Nathan Ambrose Profile

    Hi, Ivan.

    Great tips!

    Yes, with a bit of imagination we can repurpose snippets of our posts in several ways.

    I don’t utilise that nearly enough, but something that I’ve always done is have a few click-to-tweet phrases within the post, which sometimes get shared. However, I had not considered using those on other networks.

    Thanks for sharing.

    Nathan.
    Nathan Ambrose recently posted…How to Win Better Clients With Quality Targeted ContentMy Profile

  • Profile photo of Dina Destreza Profile

    I have been doing this on Twitter but I think I should try this trick on other platforms too. Great tips Ivan. Thank you for sharing.
    Dina Destreza recently posted…Is E-commerce Forcing the Shift to Mobile?My Profile

  • Profile photo of Chery Profile

    Hello Ivan, what a great tip, I guess I never really gave this much thought. I share my blog post once and twitter and let others do it to… But your tip of using sub heading with an image Rocks. I am all over this one..

    I do manually do all my posting though, I have used Hootsuite in the past but didn’t really like this, now I just add it to my daily to do list..

    Thanks for sharing
    Chery :))
    Chery recently posted…Discover Why Leadership Is So Important For SuccessMy Profile

  • Profile photo of Ivan Bayross Profile

    Hi Chery,

    I’m glad I was able to add value to you Chery.

    Re-purposing Blog post content which was created with a lot of effort, and using this on your social media streams is great way to go.

    I do this manually myself, but then I do not have too many social streams that I post to.

    Have a great day ahead Chery. Thanks for commenting.
    Ivan Bayross recently posted…Guest Blog PostsMy Profile

  • Profile photo of Christopher Jan Benitez Profile

    Great suggestions, Ivan! I think it would also be better to suggest using a social media marketing platform like Buffer to schedule your tweets so you don’t have to visit your social media sites multiple times in a day. Hope this helps.
    Christopher Jan Benitez recently posted…Factors to Determine Site Quality for Guest BloggingMy Profile

  • Profile photo of Alex Birkett Profile

    Great post. I’ve also gotten the most value out of 1. direct outreach to people quoted in the article (and quoting influencers) and 2. involving myself in active communities (inbound, kingged, slack channels, etc)

  • Profile photo of Mark Marcelletti Profile

    Hi Ivan,

    I’m sure that bloggers who are just starting out and have created a couple of blog posts will be able to relate with the problem that you’ve described:

    “They take great pains to create a superb 1200 word Blog post on an attention grabbing topic, and then publish it.”

    I chuckled when I’ve read that because it’s very painfully true. Thanks for sharing some ways on how bloggers can get off the treadmill and finally reach the destination that they desire.

    Looking forward to more posts like this from you, keep up the great work!
    Mark Marcelletti recently posted…The Simple Step-by-step Guide To Video MarketingMy Profile

    • Profile photo of Ivan Bayross Profile

      Hi Mark

      Thanks for your kind words. Its nice to know that you liked my post content.

      Does wonders for my soul :-)

      To tell you the truth I’ve see experienced Bloggers make exactly the same mistake of not marketing their Blog post effectively.

      The day of just crafting excellent content and believing that visitors will come never existed. Popular Bloggers know this which is why they always market their Blog post content carefully.

      Thanks for dropping by Mark. Great hearing from you.
      Ivan Bayross recently posted…Do You Really Need A Custom 404 Page?My Profile

  • Profile photo of Nicole Pary Profile

    Hi Ivan,

    An impressive and interesting information about blog post content, One of the basic need of blog is content, a Blogger can be recognized by their articles, then get ideas that how much experience.

    In given article, One of the best ways for blog post content is Social media websites and other think is that to contact with new Blogger, then article varies with different websites.

    Regards
    Nicole Pary
    Nicole Pary recently posted…Download SHAREit for PC, Android & iPhone- Video TutorialMy Profile

  • Profile photo of Freedom Blogger Profile

    Hi Ivan!

    Great tip for promoting your older posts!

    I think what all bloggers should learn to do, is Re-Purposing their content.

    That is what I do!

    I share the same type of content I share on blog posts, on Videos, Audio, eBooks, Presentations, etc.

    I try to find many other ways to deliver the content from one blog post, all over the internet. This is what we call; Re-Purposing Content – right! 😉

    For the epic blog posts I publish, I usually turn them into a PDF File and offer them in exchange of an Opt-In. It is a smart way to grow your list, because a lot of people like that.

    You can also re-purpose your Tweets, just like you are advising here :)

    You can definitely find creative ways to promote your blog posts, over and over again, on your Social Media Accounts!

    Good tips you got here man!

    Thanks for sharing!

    Keep up the great work!

    Have a fantastic week! 😀
    Freedom Blogger recently posted…Unlock Your Creative Blogging Ideas!!My Profile

    • Profile photo of Ivan Bayross Profile

      Hi Freddy,

      Wow! Its been a while since I heard from you. Hope all is well.

      Yup, far too many Bloggers struggle over what content to post on social media channels, without really re-purposing their current (or older) Blog post fully.

      I’ve experienced the feeling, its like running only to stay in one place.

      Its when a Blogger understands the nuances of content pre-purposing that a whole new world of site visitors suddenly opens up.

      Planned re-purposing of Blog (or article) content delivered by a tool like Hootsuite or something similar makes a Bloggers life so much more comfortable.

      What tool to us use to queue up your re-purposed content for social media Freddy. Do share please.

      I’m glad you found my post content useful Freddy. Thanks so much for dropping by and leaving your comment.
      Ivan Bayross recently posted…5 Signs You Are A Lousy CommenterMy Profile

  • Profile photo of siddaiah Profile

    Hi Ivan Bayross,

    I agree with you, snippets are a great way to attract customers, especially in Google +, Facebook and Twitter.

    Providing good content along with great snippets will increase the visibility of our articles on internet, thanks for sharing information, have a nice weekend.
    siddaiah recently posted…Long Tail Pro Discount And Platinum VS Pro ComparisonMy Profile

  • Profile photo of Lisa Profile

    Hi Ivan,
    You reminded me here to use the Twitter share plugin more often for quotes and snippets in my posts. I always seem to forget to do that but it makes it easy for readers to just tweet this :)
    Of course have good content is key, either something the reader can learn or really enjoy reading. Keep it simple or add some humor along the way is a way I find to help readers connect better. Thanks for these tips Ivan!
    Lisa recently posted…Twitter Share Count Is Gone – Do You Really Care?My Profile

    • Profile photo of Ivan Bayross Profile

      Hi Lisa,

      Oh Yes! the Twitter share plugin does add a fair amount of value to a Blog post. You should use it as much as possible. It helps in building relationships across Bloggers in a big way as well.

      Its your connections and relationships on the Net that help ensure that your Blog posts get shared, re-tweeted and placed before tons of other (hopefully like minded) people.

      Keeping it simple and adding a touch of humour (especially if you can laugh at yourself occasionally) these are simple but powerful rules to engage with your site visitors. This truly never fails.

      I’m glad you found my Blog post useful Lisa. Thanks so much for dropping by and leaving a comment. Really appreciate that.
      Ivan Bayross recently posted…5 Ways To Get Your Blog Noticed In 2016My Profile

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