Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media.
Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or service. In short, it’s a cost-effective and simple way to connect to an audience and receive their feedback.
Breaking the Barriers
For businesses that have a presence in multiple countries, maintaining a blog that reaches different groups of people–who speak different languages–offers an intriguing challenge. Visiting a company’s website to find that their blog is in a different language is a turn-off. It creates a barrier between a customer and the business he is paying for a service. It’s impersonal and seems like the company isn’t making an effort to coalesce. A blog that is available in more than one language makes for a much more positive experience for the consumer; something many often pay more for, rather than dealing with an unknown, unfriendly commodity.