Have you ever wondered what separates an ‘authority blogger’ from bloggers like me and you?
Have you ever wondered what it takes to get into such a position?
Here’s 5 secrets that you probably don’t know about what it takes to become an authority blogger.
Secrets that they would much prefer you NOT to know about.
1. THEY HAVE TEAMS
Yep, that’s right. Most ‘authority bloggers’ who are up there and in the limelight are not single crewed, despite what they try and tell you.
They tell you that you can follow in their footsteps. They create an illusion that they have got themselves where they are now, all by themselves.
And it’s absolutely not true.
Many of these authority bloggers hire small teams of experts to help them with everything from branding to writing to promotion.
2. THEY HUNT IN SECRET GROUPS
Have you ever wondered why the same names and websites are mentioned over and over again in all of their online and offline material?
Go to any authority blog, and you will find numerous examples of name dropping and links to the same group of bloggers and their websites. Go to those websites mentioned, and you will find reciprocation on a grand scale.
‘You scratch my back, I’ll scratch yours’.
And this then goes full circle in a way you didn’t even realise. Because the constant endorsement of others seems a natural strategy for linking out, it breeds a generation of bloggers who then copy and paste, in the hope that one day those authority bloggers will reciprocate.
Which they will never do.
But what it does do is grows their own blog. Linking to an authority blog in the hope they mention you somewhere, somehow? Forget it. All you are doing is growing the long list of smaller bloggers who are then backlinking to an authority blog.
Name your top 5 authority bloggers, and then visit their site. It won’t take long for a link to appear to someone who’s in their secret group. Go and visit that site. I can guarantee you that site will be full of links linking back to the site you just came from.
These secret groups are hardly ever spoke about.
But make no mistake about it, they exist.
3. THEY DO INVEST HEAVILY
Graphics, SEO, research, courses, audi, PR, promotion. It’s not done on the cheap. It’s outsourced to professionals who do this sort of stuff for their bread and butter.
But, they tell me I can start a blog by using thier link to get some hosting and a domain? By all means, you can go and get some hosting for $5 a month. It’s a cheap way to start. But that’s the crux of the matter right there in that sentence. It’s only the start.
But what they don’t tell you is how much they are spending are all the other stuff. How much does a team cost to create and maintain? How much does outsourcing SEO cost? How much do their pro looking graphics cost on their blog posts?
The answer is a lot of money.
4. THEY DON’T WORK 4 HOURS A WEEK
Far from it. These bloggers put in more hours than they would care to admit to.
To achieve what they are achieving takes a lot of time and dedication. Don’t be lulled into a false sense of time. A good blog post can take hours of research and prep before it’s even remotely ready to be published.
And that’s not even counting all the other work they put in, like promotion, social media, podcasts and personal coaching.
5. THEY ARE NOT OVERNIGHT SUCCESS STORIES
Don’t be fooled by the success stories. These successes are often on the back of multiple failures. How come authority bloggers don’t seem to fail at anything? Well they do, but they don’t care to tell you about it.
Building any business, whether that’s on or off line, takes time.
But authority bloggers will hardly ever mention how long it has taken them to get to the point they are currently at, or of any failures they have experienced. If they do, it will be buried deep under a pile of hope and encouragement.
NOT SO SECRET
It’s fair to say that these authority bloggers nearly always put quality content out there. Quality content keeps people coming back for more. But hey, maybe you feel like you have quality content out there too? What’s the difference?
The difference is the 5 secrets above. Imagine if you were part of secret group of bloggers who promoted the hell out of each other? Imagine if you had a team of people working for you? Imagine if you had a huge resource of money to throw at your blog? Imagine if your blog was your life, and you didn’t have your full time job to go to?
Stop imagining, and I’ll tell you. Your blog would have progressed far further than you’d ever imagine.
THE RISE OF THE UNDERDOG
In my town, there is a family run burger bar right across the street from McDonalds.
McDonalds, a household name across the world.
But guess what, that family run burger bar has been there for years, and prospers greatly year in, year out. They are taking their slice of the pie.
Here’s what I’m going to say. If you aim to be the next McDonalds, chances are you are going to fail miserably. If you aim to be that small, family run burger bar, you chances of success increase exponentially.
I used to read a blog post from someone who had been blogging for less than a year. One day, the blog was offline. I emailed them to ask what had happened. They said they felt a failure because they had only achieved x amount of traffic and x amount of income from their blog. They then proceeded reel off a list of authority bloggers and how much they had earnt, and how much traffic they were getting.
It’s like comparing the specifications and performance of a Ford to a Lamborghini. If you are gauging your results on the results of an authority blogger, then you are doomed to failure from the get go.
Yet, there’s no reason on this earth why you cannot take a nice slice of the pie, just as the family run burger bar do in my town, year in, year out.
You may think that this article is a dig at all the bloggers out there that are classed as an authority, or are earning substantial amounts every month from their blog, or have become minor celebrities.
It’s really not.
It’s simply the truth.
On my blog welcome page, I actually tell people that earning online is not as simple as some make it out to be. I actually tell people to leave my blog and go and find employment if they are looking for riches, or if they are looking for a solution to their money problems.
Just like we can’t ALL become the next Beckham, Beatles or Branson, we can’t ALL be the next Patel, Rowse or Flynn.
And it’s those 5 secrets that are key to separating us. 5 things that they really don’t want us to know, or at the very least east, don’t share often enough with us.
But one thing’s for sure.
We can still take a nice slice of that pie.