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Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud

Avatar of ImPretty Submitted by ImPretty July 18, 2013 Website: www.distilled.net

We’re all “internet” people, right?

We’ve all got a grasp on how everything should work online and know exactly how websites should be designed.

But one thing I have learned over the past four years of working in the “internet world” is that online marketers are always statistical outliers when discussing UX/UI. We are never the average site visitor, and sometimes it can be near impossible to even pretend; it’s too hard to break away from our intricate web browsing habits. Don’t believe me? Ask your mom how she uses the internet and compare this to your own usage. I’m willing to guarantee they’re drastically different.

“Create a great landing page and customers will stay on your site for hours!” is an easy statement to make, but it has also earned it’s fair share of perplexed looks. So what are some of the finer details behind such a statement?


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