The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right.
Why bother with email? (Reasons to take the leap)
People sign up for emails because they want the inside scoop. They want to be the first to know about a new product or service, a breaking news story in your industry, or some tidbit of culture that they’ll relate to.
That means you’re talking directly to a specific group of people who actually WANT to hear from you. But you have to send emails that are interesting, compelling, and/or useful, or they’ll drop from your list like ice cream from a toddler’s cone.
Research your audience (Cyberstalking is sometimes okay)
How well you get to know your audience will determine how many of your emails get opened and how long your customers stay on your list.