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As Good as It Gets: What dating can teach us about email marketing.

Profile photo of Sunday William Submitted by Sunday William January 17, 2014 Website :

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right.

Why bother with email? (Reasons to take the leap)

People sign up for emails because they want the inside scoop. They want to be the first to know about a new product or service, a breaking news story in your industry, or some tidbit of culture that they’ll relate to.

That means you’re talking directly to a specific group of people who actually WANT to hear from you. But you have to send emails that are interesting, compelling, and/or useful, or they’ll drop from your list like ice cream from a toddler’s cone.

Research your audience (Cyberstalking is sometimes okay)

How well you get to know your audience will determine how many of your emails get opened and how long your customers stay on your list.

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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One Response to “As Good as It Gets: What dating can teach us about email marketing.” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Meegan,
    Your piece is very resourceful. I doubt if there is any email marketer that won’t find this piece very helpful.

    One thing I have realized after reading this piece is that successful email marketing can only be good if it is personalized for the audience.

    More so, the contents should always meet the information needs of the subscriber. Engagement is the key as it applies to keeping the right girl one meets in a date! :)

    Thanks for the dating analogy!
    Sunday William recently posted…Best PPC Ad Networks for Bloggers to Make Money OnlineMy Profile

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