Visual content should form a major part of your blogging and/or content marketing strategy in 2017 and beyond. This is because the benefits of using visual content marketing are undeniable.
If you are to improve your online reach, engagement and conversion then you must consider visual content as practical option. You can use it to achieve your goals – especially if the best practices for the visuals are implemented.
In this discussion, we would like to know if you are using visual content and if it is helping you reach your online marketing goals.
What is visual content?
Visual content is simply any content that contains visual elements like images, videos, graphics, memes, slides etc. It is a kind of content that may or not include texts but has at least one visual element that captures the imagination of the eyes and mind.
Today’s digital marketer must embrace visual content marketing because the competition is tough and the attention span of the average audience of visitor is short. With a good quality video or photo, for example, the content marketer can easily penetrate the human emotion and win over the target audience.
The following are the more glaring reasons for using visual content marketing by most digital marketers.
♠ The brain processes visual content better and faster than text-based content.
♠ Visual content is more appealing and shareable in social media
♠ Visual content has better conversion rate because it tells, shows and explains a concept better than texts.
♠ Visual content makes 93% of all human communication, thus it becomes easier to capture the imaginations of the audience.(according to a post shared by Hubspot)
♠ The audience or visitors stay longer on the content because of the appeal of its visuals.
♠ With visual content you can express and differentiate your brand
Types of visuals popularly used in content marketing
There are different types of visuals that can be used in content marketing. These can be used individually or combined to give the expected results. These visuals include:
◊ photos or images
With the above types of visuals, you can start creating content that would be hard to resist by your target audience. Nevertheless, if you want to make your visual content marketing stand out from the crowd or competition then you must ensure the visuals you use are:
⇒ Attractive – It must be attention grabbing
⇒ Understandable – It must communicate ideas or concepts clearly
⇒ Engaging – It must be “tweetable”, “shareable”, “commentable”, or “likeable”, etc.
⇒ Memorable – It must be pleasing to the eyes and evokes emotions for the reader
⇒ Relatable – It must relate to texts and concept shared.
Visual content marketing is on the rise and we should be taking advantage of it. An infographic shared by SEOONECLICK recently revealed that in 2015, 40.5% of marketers published visual-rich content, while this increased to 53% in 2016. It is expected that in 2017, more publishers are going to embrace visual content.
The question now is this:
Are you using visual content in your blogging or online marketing?
How is it impacting your blogging or online marketing goals?