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Are You TRULY Running Your Blog as a Business?

Profile photo of Sunday William Submitted by Sunday William May 5, 2017


This might be you right now:

You have set up a blog using the right domain…. you have set up a super-fast and secure host, the perfect CMS platform and a well optimized blogging theme.

In addition, you now publish content with variety of word count and you often combine visuals like images, videos, infographics, memes, and charts with the texts to ‘show’ readers the essence of what you are explaining.

More so, you take time share your blogs posts on social media, in blogging communities and every other place experts have advised for promotion.

After doing all these things, your stats and ROI are still nothing to show and write home about, especially with regards to traffic and conversion.

Since you have been investing TOO MUCH and seeing little or no result, you would doubt whether blogging for business is truly worth running, right?

Well, your cause for doubt is founded, especially as you peak into those analysis. However, while some still suck at blogging, others are actually making money blogging. One of the things that successful bloggers do is that they run their blogs like a business!

You may raise an eyebrow to this fact and demand that I explain what I mean by that. Luckily, I am going to explain in the details below.

What Blogging Simply Means

Blogging is simply a way of communicating online. It is the act of reading, writing, editing and sharing messages through online journals known as blogs. Blogging can be used to communicate information about a service or product that would result in income for the blogger and satisfaction for the buyer/reader.

Blogs that are used for business are those that offer service/product and use their blogs to pass along important information, usually for free. Many blogs are published online. Some are purely for fun or entertainment while others are used for business.

Blogs can be set up separately with blogging platforms like WordPress, Drupal, Typepad, Joomla, Blogger, etc., or can be created within a website.

Running Your Blog Truly as a Business

If you want to make money online with your blog then you must start blogging for business. Successful bloggers do and recommend the following tips for running a successful blogging business:

♦ You Should Set Goals and Plan all Your Blogging Actions

You need to establish goals and plan your actions when it comes to blogging. You must not research, write or publish on a whim.

For instance, set goals for the topics you are blogging about and plan the steps to reach those goals.

If you are blogging about a specific product you want people to buy then you must plan and define the audience, establish the best way to reach the audience, research and set the right price, and make plans for customer support.

The point here is that you need establish what to achieve with every action and take steps to follow through.

♦ You Must Have the Design and Pages of Your Blog Properly Organized

Business blogs are properly organized like offline businesses. You must design your blog in a way that would make others see it as a business. There should be ‘departmentalization’ of the pages so that visitors can easily get the information they want.

A business blog must be organized to have the Home, About, Service, Contact, Customer support and Landing pages, etc. There must be clear-cut demarcation of what each page offers and what the visitor should expect from it.

In addition, linking and inter-linking of pages must be functional to make for easy navigation.

♦ You Must Always Give Your Visitors Human Touch and Support

One of the reasons many blogs fail is that the bloggers are mechanical. They fail to put in a human face in the blogging business. The customer would prefer to do business in a blog where he would feel connected with owners.

You must provide a human support system to address questions and concerns of visitors who want to buy your product. A strong customer support system is necessary and the service must be 24/7 to meet the needs of the customer.

Luckily, there are many tools like autoresponders, chat software, and contact forms that can be effectively installed and that would assist you in communicating and responding to the concerns of customers as humanely possible.

At this point, it is also important to avoid blogging without using your real or branded name. Having your photo or face in the author bio would also help your course.

♦ You Must Get to Know Who Your Target Audience Is and Market to Them Accordingly

Offline businesses and corporations have research and development department. The R&D department is known for improving product quality in line with the needs of the audience.

Successful bloggers are also researching their audience to know their needs. They begin by creating the perfect customer persona. They define the name, gender, age, income, geography and other demographic details of the customer.

Understanding who the customer is will help the blogger create the perfect service or product that would appeal to the customer. Your blogging for business success should research the ideal customer and provide him/her with the perfect product or service.

♦ You must keep Learning new things about your product, the industry, and your competitors

You must always be ready to improve on your blogging business. Be open to new technology, new strategies and new ideas. Understand the current industry trends and study what your competitors are doing.

Constant learning and development will help you meet the blogging needs of the customers every point in time. Blogging for business is a continuous system, therefore you must be prepared to learn and apply what it takes to become successful every now and then. Following successful blogs would be good decision you must never ignore!


If you are blogging but not getting enough ROI then you need to reconsider your approach to blogging. The above tips can help you check on what you are doing now so you get to know if you are still on track. You can become successful as a blogger if you truly setup and run your blog as business.

So, are you TRULY running your blog as a business?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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15 Responses to “ Are You TRULY Running Your Blog as a Business?” Leave a reply ›

  • Profile photo of HonWai Profile

    Dear Sunday, thank you so much for these tips. It’s definitely feels demotivating not seeing much results after spending so much time on a blog.

    I never thought in such a way that blogging is a way of communicating. May be, if we try to think in this way, we could probably know how to blog and what to blog.

    Thanks again for the post, I think I may have blogging goals and plan for my blog to think about. :)

    HonWai recently posted…What List to Build when You Get Started? – Part 2My Profile

    • Profile photo of Sunday William Profile

      Hey HonWai,

      Yes, blogging is a way of communicating messages that can be used to inform, entertain, instruct and sell ideas, concepts, products or services. It must be taken seriously to deliver its results!
      Blogging anyhow should not be the way for someone who wants to make money online. But being strategic about it would do and deliver the needed goals!

  • Profile photo of Joseph Profile

    Hi Sunday,

    Jerry made a very important point about those who blog for the fun of it or as hobbies. I would love to read your response to that as well.

    But great tips you shared here for those who want to run their blogs as true businesses.

  • Profile photo of Jerry Chong Profile

    Hi Sunday,

    I always enjoy your discussion posts and learn a lot from them.

    I agree with the need to set blogging goals and do all the activities you explained. No doubts they will help bloggers get better results and earn more with their blogs, enough to replace day time jobs.

    But what if one is just blogging for the fun of it, or just as a hobby, without caring whether it gets any result or not?

    Not everyone cares to get any result from blogging or follow any set out pattern.

    Is this necessarily a bad thing for such bloggers?

    • Profile photo of Sunday William Profile

      Hey Jerry,

      A good question you have asked here. The answer to your question should begin with the realization that the target of this discussion is for those who want to use their blog to make money online. This set of people must be ‘business minded’ with their blog since they want to use this channel to keep generating income.

      Surely, there are those who blog for fun and its necessary they want to earn from their blogs. Their main purpose of blogging is to fulfill their passion. Its not necessary for them to follow a particular pattern.

      However, whether we blog to make money or for fun, following a particular pattern or being strategic about it would help bring better results – in traffic, income, or response to call-to-action!

      Its not a bad thing for such bloggers to follow a pattern but they would be better off with plans!

      Thanks for reading, asking and responding 😉

  • Profile photo of John A Karnish Profile

    Hi Sunday,

    I am starting a blog and you gave me a lot of good advice to follow.

    One thing that seemed important is to truly know who your audience is and to create a profile.

    It got me thinking that once you get a blog up with some content and enough traffic you can use Google Analytics and Webmaster Tools.

    With these you can find out whether your main audience is male or female, what country they’re from…

    I think you can even find out more personal things like income, jobs etc…

    I also run a blog that I’m not trying to earn an income from but is one of my passions.

    I do set up goals as I am still trying to reach an audience and impact them. So a lot of your principles still apply.

    Thanks Sunday for another interesting discussion.

    Have an awesome week!

    Take care,


    • Profile photo of Sunday William Profile

      Hey John,

      Yes, before starting a blog, one must know the audience and the demographic details. With the right information at hand, it becomes easier to channel all strategies for profitability.

      Running a blog as a business takes a lot of plans and implementations. The approach to it should be different from what applies to running a fun blog.

      We must bring in our “business mind” when it comes to running a blog for business! This is the only we are going to make head way with it!

  • Profile photo of Sherman Smith Profile

    Hey Sunday,

    This post will change the direction of many who are struggling with their blogs.

    For me, it was revamping my goals and taking immediate action on them.

    For example: I use to write a blog post once a week and comment on 6 blogs a day, 5 days a week at the least. This was good and it got me over the 1,000 visitors/month hump.

    Now, I blog once a month, focus on putting more quality into my blog post, changed the message to focus on a specific topic, focus on promotion 80% of the time, and only comment on about 7 blogs a week. Now I’m getting between 5,000 and 7,000 targeted visitors/month.

    Granted, there are other things that I need to change, but this is a positive direction so far.

    Thanks for the share Sunday! Have a great weekend!
    Sherman Smith recently posted…Boost Organic Traffic Through Keyword Placement And Analytic ToolsMy Profile

  • Profile photo of Lynn Profile

    Hi Sunday,

    I have always had niched sites, not traditional blogs. Do one need to treat these as business?

  • Profile photo of steven Profile

    Hi Sunday,

    Running a business as a blog is something we all must do. That is, if we must get the most from the blog. The points you have explained in this discussion are clear and on point. I couldn’t agree more with you on them.
    A visionary blogger would sure make impact on his or her blogging venture!

  • Profile photo of Winford Moore Profile

    Before reading this and other similar posts, I have just being ‘blogging’ with the hope of making money. But I lacked strategy. However, with the advise you gave and the tips you have shared, I now realized what I have been missing.

    Thanks for this awesome post. It has made to have re-think on what it takes to make money blogging.

    I am now putting things in place to have my blog operate as a business!

  • Profile photo of Black Profile

    If a business blog is not getting the right traffic and making the right conversion then those are the signs that business is going wrong. I have blog which is supposed to set up and operate as business, but it has few traffic and conversion.
    Re-strategizing using the tips above would readily make sense!

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