New Message Notification
 
Feedback

Are You Selling or Teaching your Audience in Content Marketing?

Profile photo of Sunday William Submitted by Sunday William May 5, 2017

teaching content marketing

Content marketing has profound impact on how a product is perceived. It is important that the marketer understands how content can be deployed to bring about good perception and reception.

One mistake that most marketers keep doing in content marketing is ignoring what the prospect or audience wants. The audience has a strong say on the success of the content you are presenting. This say could be voiced or implied.

If a content marketer must excel then every piece of content – ebook, blog post, social shares, video, images, infographic, etc., must focus on the audience.

One way of ensuring this is to teach with the content instead of sell with the content.

Teaching with a content means:

♦  Helping the audience to learn and understand the benefits they will enjoy with your product/service
♦  Helping the audience identify a need and provide a solution
♦  Helping people see you as an expert and trust what you are offering.

On the other hand, Selling suggests you could be:  Promoting features instead of benefits to the end user, or you could be superimposing cost (price) where value should be promoted.

When it comes to using content to promote a product, there could be a fine line between teaching and selling. Nevertheless, it is important to do more of teaching with that blog post, video, ebook, infographic, etc., than selling.

Selling should come after enough “teaching” is done. It is not surprising that most copywriters recommend the call-to-action (which is the selling part) to be positioned after the main body (which is the teaching part).

Remember, when you teach, your audience will be motivated to buy what they want! But when you sell, the audience will buy what they need!

So, what is your take, are you selling or teaching with your audience in content marketing?

Please your thoughts in the comment section.


Facebook Share and earn points.
Share on Google+

The following two tabs change content below.
Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

You Might Also Like


Most Valuable and Active Kinggers

Profile photo of Sherman SmithProfile photo of Amit SharanProfile photo of James LingProfile photo of Winford MooreProfile photo of Janice WaldProfile photo of CarlProfile photo of PaulProfile photo of DaveProfile photo of Judith ChangProfile photo of stevenProfile photo of Gavin McDonaldProfile photo of David KilburnProfile photo of Bruce P.Profile photo of John A KarnishProfile photo of Brainy VersatilityProfile photo of Marsha Ingrao


30-days-winf

41 Responses to “ Are You Selling or Teaching your Audience in Content Marketing?” Leave a reply ›

Leave a Comment

You must be logged in to post a comment

CommentLuv badge


FINALLY... after 3 years of starting this site, KINGGED.COM'S SUPER PROMOTION To Reach MILLIONS MORE PEOPLE Is now available. Click To See.