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Are You Leveraging the Power Of Ebook Publishing to Succeed Online?

Profile photo of Sunday William Submitted by Sunday William January 28, 2016


Have you published an ebook book for your business? If not, you need to because it can lead to your business success! Yes, there is power in ebook publishing and many online entrepreneurs are leveraging on this strategy.

According to Wikipedia, an ebook is summarized as a book publication in digital form that consists of text, images or both, and readable on computers, e-readers or other electronic devices.

A quick look at a 2012 study by the Pew Research Center revealed a rising trend in e-reading, and this means that there would be rise ebook publishing.  In 2015, eMarketer projected ebooks revenue in the U.S. to exceed $4 billion above mobile games sale while embracing an increase of 3000% in the last ten years.

Many online businesses are leveraging ebook publishing for online success and it becomes essential you follow this trend.

If you still question the power of ebook publishing for online business success, here are insights into the powers you can start leveraging today.

Use your Ebook as a Lead Magnet to Grow Subscriber List

Ebooks can be used to grow email subscriber list. Visitors will give up their email address sign up easily when you offer them FREE access or download to your ebook. In other words, you are simply using the book as a lead magnet.  Websites or businesses like Hubspot, Copyblogger, and ConversionXL, are good examples of how ebooks are used as lead magnet to grow subscriber list.

Sell your Ebook Direct to Subscribers and Generate Income

If you have a huge subscriber list then you can fill your pocket by selling your book directly to your target audience. This is a popular business model adopted by successful bloggers. You will have to study the needs of your audience, write and publish an ebook to address these needs, and in exchange get paid for the solution you have proffered or the value you have offered.

Sell Ebook in Popular Ecommerce Websites to Gain Wider Exposure

Amazon is one great spot where millions of ebooks displayed for sale.  You can sell published books on this website. Also, you can take advantage of Amazon’s self-publishing platform  to publish your work free and reach millions of readers worldwide. Apart from amazon you can also sell on other ecommerce stores like Barnes and Noble , eBay, etc.

The major benefit of selling to ecommerce sites is that your book and brand will be exposed to millions of readers online compared to when you sell directly to your subscribers.

Use your Ebook to Build Long Term Brand Authority and Recognition

Ebook publishing is a great tool for building long term brand authority. You are going to get backlinks as your book is shared, quoted, and mentioned across social media and the industry. Most brand influencers have published ebooks that have helped in building their brand and marketing. So, you too should grow your brand authority and recognition by publishing an ebook today.

Conclusively, eBook publishing is still a vital marketing tool for bloggers. If you have not being using it then you should reconsider your stance. Ebook magnets lead for your offers and generate income for your pockets. You can as well utilize it as a tool for wide exposures, brand and authority recognition.

Finally, remember that the best ebooks out there offer real value to readers. If you don’t know how to write and publish, hire someone else to do it. So, are you leveraging the power of ebook publishing for business success?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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51 Responses to “ Are You Leveraging the Power Of Ebook Publishing to Succeed Online?” Leave a reply ›

  • Profile photo of Kevin Ross Profile

    Good post about ebook publishing. It’s still the easiest way to make money online selling ebooks. You write it one time and sell it hundreds or thousands of times for years to come. Good that you mentioned Amazon, they made ebooks more popular with their Kindle innovation, and now everyone and their brothers are publishing kindle ebooks.

    No, I haven’t leveraged the power of ebook publishing for business success yet. I don’t wanna be one of those putting together articles as Kindle ebooks and selling them. I read of one blogger who has over 100 kindle ebooks, all published within months. I’m sure most are low quality. If or when I write one, it should be good quality. What do you think?

  • Profile photo of Maketta Profile

    Hello Sunday,

    No, I haven’t leveraged the power of ebook publishing yet but I sure plan to. I’m trying to figure out what I want it to be about. I have read so many ebooks myself online. About a week ago Harleena posted about writing an ebook and she had some information so I subscribed to it.

    I love to read and write so I believe it is definitely my calling to write a book. Thanks for sharing this with us!
    Maketta recently posted…Target Your Market At IBOToolBoxMy Profile

  • Profile photo of Judith Chang Profile

    Hi Sunday,

    I haven’t leveraged the power of ebook publishing but I should, since even non-writers can get ebooks published by outsourcing the whole thing.

    If those who can’t write still get ebooks published through outsourcing, it should be easy enough for everyone.

    With the advantages you listed and explained in this post, it should be something to consider, particularly as a passive income source.

    • Profile photo of Sunday William Profile

      Hi Judith,
      Yes, outsourcing ebook is a great option for those who can’t write nor have the time. The most important thing is that businesses embrace the idea that ebooks has the power to boost exposure and generate passive income. So, whether we write or outsource, the power of ebooks should never be ignored!
      Sunday William recently posted…[Ask/Discuss] Who Do You Write For, Fans Or Customers?My Profile

      • Profile photo of Judith Chang Profile

        You are correct, Sunday, ebooks can boost exposure and generate passive income.

        One more point, like I said in my comment, since even non-writers can get ebooks published by outsourcing the whole thing, will you say the whole writing profession has been diluted or corrupted because of ebook publishing?

        • Profile photo of Sunday William Profile

          Yes Judith, I will say that the whole writing profession has been diluted because of ease of publishing. However, we can still sieve the substance from the chaff.

          There are still quality ebooks out there just as there are still quality publications out there.

          There are still writers and ebook publishers who take time to research and create contents that readily meet the needs of the audience real time.

          ebook publishers should ensure they go for evergreen contents to meet the needs of readers timelessly
          Sunday William recently posted…Is the Successful Online Marketer Born or Made?My Profile

  • Profile photo of Celine Profile

    Hi Sunday,
    This is my best takeaway from this post “Use your Ebook as a Lead Magnet to Grow Subscriber List”. I couldn’t agree with you more. Ebook publishing done right will help in drawing leads for conversion. However, the disadvantage is that one still has to sieve through the list to determine the ‘target audience’ right?

  • Profile photo of Sarah John Profile

    Hi Sunday,
    Ebook publishing is practiced by many bloggers on the web.

    Some use it to attract leads while others use it to generate sales. Yes, leveraging on this strategy will bring about improved success online.

    What becomes important is for the online marketer to understand how to create and share truly valuable ebooks.
    Sarah John recently posted…Ask / Discuss Is the Successful Online Marketer Born or Made?My Profile

  • Profile photo of Liudas Profile

    Yes, I have leveraged ebooks quite a bit. I would actually specify two types of ebooks or two different ways of monetizing them.

    First one is to market an ebook on your own site as an info product. It’s awesome, because it’s quick and easy to make, you don’t need to be a tech guru and you can have a product to sell within a week.

    I have used this quite a bit. Now how do you sell it? Well, you can do a product launch there’s a whole science to it and if you manage to learn how to do it effectively you can make a lot of money.

    And then there’s the other side of ebooks where you write them to sell on Amazon and similar sites, the marketing process is completely different here. I have written about it in a blog post that you can find below.

    Both of the strategies can make you a lot of money.
    Liudas recently posted…The Ultimate Guide For Starting an Amazon Kindle Publishing BusinessMy Profile

    • Profile photo of Sunday William Profile

      Hi Liudas,
      I agree with you there is a whole lot of science in doing product launch when it comes to creating ebooks to promote a business.

      If we get it right during the product launch process, such ebook will go a long way to help the online success.

      Your guide on starting an Amazon Kindle Publishing Business surely reveals another stunning way of leveraging the power of ebooks!
      Sunday William recently posted…How Do you Woo Customer Loyalty with Ease?My Profile

    • Profile photo of Gordie Chase Profile

      The entire science to launching an eBook is getting affiliates to sell your book. I’ts not as hard as we try to make it especially with platforms like Warrior Formum and Jvzoo available. Treat it like a business and outsource to experts, it’s the secret of the so called guru. You would be amazed by how many profitable ebooks on the market that were,nt written by the author. Big launches rarely work for ebooks unless they,re over 300 pages and contain an abundance of real life case studies but leveraging affiliates will work even if your eBook is garbage. But please don,’t publish anymore garbage, we have enough.
      Gordie Chase recently posted…How to Boost Your Page Ranking With A Small Piece Of Code?My Profile

  • Profile photo of Gordie Chase Profile

    As always I agree with your assessment of the value of eBook publishing. There are however people who just have no talent for writing. I can’t begin to tell you how many poorly written hard to understand ebooks I’ve read. So for those folks, and there are many of them, I recommend they purchase PLR’s and find someone at odesk or fiverr to rewrite the material. A junk eBook will put a hard stain on your reputation. I also recommend you have your eBook written in several different languages if it becomes popular. Amazingly the rest of the world is quickly becoming internet saavy and having properties out there to cover foreign markets is just forward thinking. Thanks for the article, as a funnel and traffic advocate I think ebooks are the best tools for both.
    Gordie Chase recently posted…How to Boost Your Page Ranking With A Small Piece Of Code?My Profile

    • Profile photo of Sunday William Profile

      Hey Gordie,
      I agree with you, many people are poor at writing ebooks and should instead outsource to the best “writers” out there!

      Also, you recommended an ebook written in many different languages to tap into the foreign market, this is a great recommendation worthy of pursuing!

      Ebooks for business marketing is sure helpful for funnel and traffic! Thanks for leaving your thoughts once again on this topic!
      Sunday William recently posted…Which is Best Social Networking Sites For Marketing BlogMy Profile

  • Profile photo of Chery Profile

    Hello Sunday, I did put together a free report for my blog and was using this as my lead magnet to grow my list, but I never thought of calling it an e-book?

    I didn’t really have a whole lot of success with it either, perhaps my title was wrong, or something LOL

    I have learned it is all about testing and tweaking until we find what works or hire someone to help us..

    Great share my friend!
    Chery :))
    Chery recently posted…How Are You Building Customer Relationships In Your Online Business?My Profile

  • Profile photo of redtiger Profile

    Hi Sunday
    I am all for a good e-book as a lead magnet. These days many marketers seem to go for videos and while there are positives I believe the e-book still beats video.

    A video is something you watch once and it is over. You also cannot not scan though it like you can with an e-book. It you do you may miss some vital information.

    With an e-book you can make notes and write down inportant parts. The e-book is and old favorite and it is an important teaching tool.
    Thanks for posting.

  • Profile photo of Kristi Hines Profile

    Ebooks are great, especially if you can get them into the Amazon Kindle marketplace. That will open you up to a whole new audience. Plus, you can use them as free giveaways for your email list to build up a huge subscriber base.
    Kristi Hines recently posted…Never Run Out of Blog Post Ideas: 25 Content Marketing ResourcesMy Profile

  • Profile photo of Segilola Salami Profile

    Hi Sunday,

    I agree and disagree with your article

    If one already has a large email list of people who opted in to the list, absolute fantastic way of selling to them as they are already interested in what you have to say and have been following you for a reason. So yes I totally agree with this method being a way to succeed.

    Like has rightly been said about Amazon (and the others being diluted) publishing there alone does not guarantee you success. In fact, it is extremely hard for your books to get discovered. Unless of course you are already a household name that people routinely search for. Even if you make your book free, that still does not mean people would want it.

    Take me for instance, I have three published books on Amazon. My latest book is free. I still have to work extremely hard to get people to download it. I mean, that’s why I joined this community.

    The one thing that I have learnt new today is about leveraging affiliates. I didn’t think of that before. I know that a lot of the big book publishers do.

    My question now is this, how can a self published author (especially for fiction) get affiliates to sell ones books?


    Segilola Salami recently posted…Do you NEED to increase your blog exposure? #MUSTREADMy Profile

  • Profile photo of Dave Profile

    Hello Sunday,

    Just to add to this discussion for anyone interested in publishing without spending money, I read another post here on recently about a site which can help anyone publish a book without money.

    The post is titled:

    How To Publish Your Book For Free and Reap Royalties For Years To Come!

    Here’s the link to the post here on Kingged, for anyone interested:

    The site is called Createspace and is owned by Amazon. It looks legit.

    • Profile photo of Sunday William Profile

      Hi Dave,

      Thanks for joining this discussion! Indeed, CreateSpace is now a right platform to publish ebooks without money.
      I have read the article also and I think newbies should begin taking steps towards this “free” online publishing platform.

      CreateSpace is owned by Amazon and this should give one a credibility acceptance.

  • Profile photo of Black Profile

    Hey Sunday,

    Indeed, there is power in ebook publishing. If one can create a valuable ebook then it becomes necessary to explore its advantages.

    I have a friend who uses ebook for lead generation. He has achieved good traffic in the last couple of years and his conversion has been tremendous.

    Yes, taking advantage of ebook marketing is must consideration for online success!

    • Profile photo of Sunday William Profile

      Hi Black,

      Thanks for sharing the experience of using ebook by your friend. It gives credence to the importance of ebook publishing. Most people use this strategy for lead generation.

      The unique content of the ebook readily helps them make the very best decision!

      Thus, leveraging the power of ebook publishing is supported in your own opinion, right?

  • Profile photo of James Ling Profile

    Hey Sunday,

    Yes, I am leveraging the power of ebook publishing for online success. This is especially in the area of lead generation. The ebook I offer is used to build list of subscribers.

    This is a powerful promotional strategy that brings about WIN and WIN for all!

    • Profile photo of Sunday William Profile

      Hi James,

      Thanks for sharing your experience in this content. Indeed, leveraging ebook as a lead generator is a WIN WIN for all.

      It is just important that marketers must increase the worth or value of the ebook they publish to enjoy outstanding benefits online!

  • Profile photo of Paul Profile

    Hello Sunday,

    Ebook publishing should be implemented where it is relevant. I have seen many online marketers and bloggers use ebook to make money online.

    What really gives them the edge is the fact that they always achieve good success when the ebook has value for the target audience.

    So, it is one thing to leverage ebook publishing but it is quite another thing to make the ebook a solution for the target audience.

    The latter is what brings about online success with ebooks!

    • Profile photo of Sunday William Profile

      Hi Paul,

      I agree with you on the fact that the ebook should solve problem or the audience.

      Ebooks publishing for online business works quite alright. It must be leveraged by businesses that intends to provide real value that would inspire action!

      Thanks for leaving your thoughts on this subject as well.

  • Profile photo of Amit Sharan Profile

    One of the importance of leveraging the power of ebook publishing is the idea that it would help in building long term brand recognition and authority.

    Yes, ebook can help build authority especially if the content is engaging. If people know you always publish the best ebooks then you are perceived as an authority!

    • Profile photo of Sunday William Profile

      Hi Amit,

      You are right, if the content is engaging then it becomes really easy to build authority with ebook.

      Authority makes others see you as an expert. So, this should be in the mind of the marketer when writing and promoting the ebook!

  • Profile photo of Carl Profile

    Hi Sunday,

    Ebook marketing is an effective promotional and sales strategy for many online marketers.

    Leveraging on its potential is awesome. Those doing PLR marketing are readily enjoying the benefit of ebook marketing.

    To ensure REAL success with it, the book must be written to solve a problem to the target audience!

  • Profile photo of steven Profile

    Hi Sunday,

    Ebook publishing is very strategic when it comes to making money online. It is so powerful in the sense that one can use it to generate leads as well as generate sales with ease.

    Ebook publishing deserves the practices. Thus, every online marketer must do what it takes to ensure that the benefits of leveraging ebooks never elude them!

    • Profile photo of Sunday William Profile

      Ebook is guaranteed to generate leads and sales for the online marketer. Once it well written and published then the audience will find it helpful.

      Using the right keywords and links will go a long way to make ebook publishing effective for promotion and conversion!

  • Profile photo of Winford Moore Profile

    Hey Sunday,

    Thanks for sharing these tips on what ebook leveraging will provide for us. Success online with ebook is guaranteed if there is real value in the book.

    Indeed, I have seen many businesses enjoy good success with ebook publishing since offer long term solutions that would inspire engagement and conversion!

    • Profile photo of Sunday William Profile

      Hi Winford,

      Thanks for making your contributions as well in this discussion. Ebook publishing has tremendous benefits for those who understands what it takes to inspire engagement and conversion.

      Offering the best online solution can be attained with good knowledge and distribution of related ebooks!

  • Profile photo of Omar Saady Profile


    Thanks for sharing this great article, all your ideas are really cool and indeed.

    For me as I`m still newbie in internet marketing world, I feel that creating my own digital book is something tough, however sometimes I put my effort and do my best to do so especially when I need to offer some free staff as lead magnet to grow my list of subscribers.

    Also I plan to start publishing my first kindle ebook on Amazon on the near future

    Thanks Sunday,
    Omar Saady recently posted…Top 3 Ways to Make Money Online LegitimatelyMy Profile

    • Profile photo of Sunday William Profile

      Hey Omar,

      Thanks for being candid about what you feel. I will advise that if you have made up your mind to do incorporate ebook publishing into your business then you must ACT Now!

      Also, if you are still doubting whether to use it as lead magnet then you must find REASON to take action.

      Leveraging on the power of ebook publishing will go a long way to help you achieve good success online!

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