If you are sitting in a room right now, look around you. Everything you see originated in one place: the human brain. Someone thought it was a good idea to make a chair and made one. That’s why we have chairs. For the same reason we have desks, walls, window frames, computers and little blue plastic elephants in the kiddie toy box. Somebody thought they would be a good idea.
My point? The human brain is immensely powerful – and you have one.
The fact is that the first step to creating anything is taken in the human brain. The brain gives birth to dreams – including the dream of success in our endeavors.
This dream ends well for some and in disaster and even poverty for many. At first glance the reason for this seems to be a mystery. As human beings our brains are roughly the same as far as medical science can determine. Logic as we know it seems to tell us that the town genius and the village idiot should have the same intellectual capabilities. It does not work quite like that, but you don’t have to be a genius to master Internet marketing. The average brain can easily grasp the concepts and processes involved.
As newbie Internet marketers we buy a five dollar product at the Warrior Forum and learn that we must:
* find some products to sell
* buy hosting and a domain name
* set up an auto-responder
* plan properly
* create great content
* promote our content
* do some on-site SEO
* interact with others to build relationships.
That is great and let me put it on record that I agree wholeheartedly. You should indeed do all of the above. It is the tried and tested roadmap to Internet marketing.
However before you do any of the above, remember that everything, including success, starts in the brain.
Your roadmap does not make provision for that. Put it to one side for now. You first need to do the following:
1. Adopt an attitude of doing whatever it takes … and it takes quite a bit.
You must be willing to show your face and name on the Internet. You must create content and display it for the whole wide world to see and risk criticism. In short you must come out or your comfort zone. Talk to people and face reality. Comfort zones are bad for your growth as a marketer and as a human being.
2. Make an unbreakable commitment to yourself
When somebody offers you a job you sign a contract in which you undertake to work for your employer to the best of your ability with full commitment every day. If you choose to go into Internet marketing you must still sign that same contract of commitment even though you will be your own employer. If you break it, you should have the guts to fire you and join the ninety percent of former Internet marketers who failed. Internet marketing is a career opportunity – not a game.
3. Start learning all you can about marketing online.
This will take some time but you are in no hurry. You can only do a job well if you know what you are doing.
4. When you know the basics you can set up your site.
Now look at your five dollar map again. Weave each of the last four points on it into a schedule. You don’t have to write a blog post every day but you do have to promote and interact at every opportunity. Use social media for that. Follow your schedule every day with an attitude of determined commitment. Never stop learning. Give it your all and you will see results.
One final point.
Adopting the right attitude is not easy. Buying a five dollar product reflects the wrong attitude. Most people can afford to lose the $5. It is no big deal. To move into the right mindset you need to make it a big deal.
If you read what many of the great Internet marketers have to say, you begin to understand why they succeed. More often than not things changed for them when they decided to get the services of a mentor. Mentors do not come cheap. They ask the sort of money that makes you sweat and gives you nightmares. They turn your purchase into a big deal because you can’t afford to lose the money. You have bought a driving force. You must succeed. That is when your comfort zone is not so inviting anymore.
A word of warning:
If you are considering getting a mentor be careful. You get good mentors and bad ones. The good ones often have a whole range of products for you to sell and pay around 90 percent commission. They also give you decent training and make you part of their community where you can talk to others. Shop around, ask questions and find one.
In case you have failed with your marketing efforts up to this point: You fail not because you are ignorant or stupid because you are not. You fail because you have got the wrong attitude.
Henry Ford, one of the greatest car-making pioneers of all times said: Whether you think you can, or you think you can’t – you’re right. Henry Ford knew what he was talking about.