The new Amazon Mobile Associates API allows developers to sell products available at Amazon from within their apps and games. The API is an extension of the Amazon’s long-standing affiliate program, Amazon Associates, which launched in 1996.
After initiating the API, developers can select the a specific set of products, search terms when choosing what Amazon-fulfilled products to sell. Items can be digital or physical. They can opt to sell a single item from Amazon that ties into the game or app; show a category of items related to app or game content; or bundle a physical purchase from Amazon with digital content.