Google sure does love its advertisers! That’s why most of the announcements that came out of the Google Performance Summit (GPS) last week were aimed at keeping their advertisers happy.
Not that kind of engagement. We could talk about love and lust and happy couplings, but it would lead to frustrations about why the Bachelor didn’t pick Jojo. Coming from
Geological scientists like Mr. Dwayne “The Rock” Johnson have a big prediction for California. It’s the home of Silicon Valley and it’s sitting smack dab on top of the San
Can Pagination Increase Your Mobile Ad Revenues? Monetizing mobile traffic is hard for everyone. More website traffic than ever is coming from mobile devices, while ad revenues lag behind. One of
Let’s just start off by saying that we’re not going to get into the argument of “are ad blockers wrong or not?!” This post is dedicated to first providing you
If you've ever seen a grandma with seventeen inch biceps, then she likely runs multi-arm bandit tests. She uses it to increase her gambling revenue at the local casino. You're
For years, Google and Apple have maintained a mysterious relationship. In the past, the Tek Team has analyzed the powerful love-hate connection that exists between these two, and why this
After the rollout of their mobile-friendly algorithm (which turned out to be not quite so devastating after all), Google marches on in their quest for full mobile optimization of their