Google sure does love its advertisers! That’s why most of the announcements that came out of the Google Performance Summit (GPS) last week were aimed at keeping their advertisers happy.
Not that kind of engagement. We could talk about love and lust and happy couplings, but it would lead to frustrations about why the Bachelor didn’t pick Jojo. Coming from
Ask / Discuss Will Native Advertising Completely Overtake Traditional Advertising and Guest Posting In 2016?
First off, a quick definition of Native advertising, Traditional advertising and Guest posting: Native Advertising - "Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the
Geological scientists like Mr. Dwayne “The Rock” Johnson have a big prediction for California. It’s the home of Silicon Valley and it’s sitting smack dab on top of the San
Can Pagination Increase Your Mobile Ad Revenues? Monetizing mobile traffic is hard for everyone. More website traffic than ever is coming from mobile devices, while ad revenues lag behind. One of
Let’s just start off by saying that we’re not going to get into the argument of “are ad blockers wrong or not?!” This post is dedicated to first providing you
If you've ever seen a grandma with seventeen inch biceps, then she likely runs multi-arm bandit tests. She uses it to increase her gambling revenue at the local casino. You're
So ad blockers am I right?! It’s easier to down a wheat grass smoothie than it is to get an ad impression nowadays. Publishers are feeling the pain of ad
When a user enters a search query on Google.com, Google displays webpages and ads that most relevant to the query entered. The more relevant the ad is to the user’s
Sujan Deswal from AdPushup wrote a beastly guest post on ConversionXL about why banner ads suck and also how we can improve their CTR through simple principles
There are millions of websites… and as we all know, many of them run banner ads for revenue. What many of us haven’t figured out is… what makes a website
Sponsored posts or paid reviews are one of the ways to get monetized from our blog; most of the professional bloggers who don’t have their own products are choosing this
For years, Google and Apple have maintained a mysterious relationship. In the past, the Tek Team has analyzed the powerful love-hate connection that exists between these two, and why this