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AdColony Says Its Mobile Video Ads Have Reached A $100M Revenue Run Rate

Avatar of Sunday Submitted by Sunday January 28, 2014 Website: techcrunch.com

AdColony says its mobile video ad platform has reached a $100 million gross revenue run rate.

That’s a number ad-tech startups seem to enjoy bragging about — RadiumOne, AdRoll, and TellApart all made similar announcements over the past few months.

In AdColony’s case, the company also says that its 2013 revenue was quadruple its revenue from 2012, and that the fourth quarter of last year was its tenth consecutive quarter of growth. eCPMs (the price advertisers pay for a thousand impressions) are up 30 percent and overall publisher earnings are up 418 percent.

(And just to be clear, that $100 million run rate refers to gross revenue — after publishers and partners take their cut, net revenue is likely to be significantly less.)


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