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AdColony Says Its Mobile Video Ads Have Reached A $100M Revenue Run Rate

Profile photo of Sunday William Submitted by Sunday William January 28, 2014 Website : techcrunch.com

AdColony says its mobile video ad platform has reached a $100 million gross revenue run rate.

That’s a number ad-tech startups seem to enjoy bragging about — RadiumOne, AdRoll, and TellApart all made similar announcements over the past few months.

In AdColony’s case, the company also says that its 2013 revenue was quadruple its revenue from 2012, and that the fourth quarter of last year was its tenth consecutive quarter of growth. eCPMs (the price advertisers pay for a thousand impressions) are up 30 percent and overall publisher earnings are up 418 percent.

(And just to be clear, that $100 million run rate refers to gross revenue — after publishers and partners take their cut, net revenue is likely to be significantly less.)


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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