Part of creating good SEO is having a blog on your website, and part of having a blog on your website is having great content on that blog. This is where SEO writers come into play. Writers of course don’t have to be focused on SEO (that can be your job), but most writers who offer guest articles to a blog know a thing or two about the process. They know what it means to use keywords naturally, they know how important link-ability is, and they know how to analyze a website and decide if it’s quality in the eyes of Google.
To make a long story short, writers know a thing or two about creating a blog that appeals to great online writers. You have your classic tips—ask for pitches first, never make too many edits, have a “guest post” tab, etc.—but writers can offer you a few tips that are less well-known.