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A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

Avatar of Flor May Submitted by Flor May February 27, 2014 Website: www.wordstream.com

Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and representative results can be uncertain at best and outright divisive at worst.

A/B testing is an invaluable tool for landing page optimization when implemented correctly. To minimize wasting time, money and effort on changes that will yield little to no benefit – or even make things worse – take the following points into consideration during your next project.

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3 Responses to “A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How” Leave a reply ›

  • Avatar of Swapnil Singh Profile

    Thanks, I’m glad you found the article useful.

    As for your question, that depends. SEO should be seen as an ongoing approach to content – you might not see noticeable results right away, but that doesn’t necessarily mean your strategy isn’t solid. Depending on what elements of your page you’re testing (and your site’s traffic, and several other factors), 30 days might be enough – but it might not.

    Regardless of what you’re testing, be sure to know why you’re testing, and what you expect to happen. Have a specific, measurable objective in mind. If you find that 30 days wasn’t enough time, at least you’ll have a better idea of what to change during your next test, whether it’s a different element, the length of the test etc.

    Best of luck with your testing!
    Swapnil Singh recently posted…iOS 8 – Everything You Need to KnowMy Profile

  • Avatar of Sunday Profile

    Well, its really helpful to do A/B testing. There are lots of techniques associated with its success. I agree that if done right, time, money, and energy would be saved.

    However, what readily matters is for the website owner to understand whether multivariate testing could be adopted to complement A/B testing for effectiveness!
    Sunday recently posted…50+ Creative HTML/CSS Coming Soon/Under Construction TemplatesMy Profile

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