Tumblr is a fantastic platform that can really benefit your brand’s marking approach if used properly. The SEO benefits are direct, and social exposure is integrated. We will get to “the how” later in this post, but for now, let’s start with some theory. After all, that’s how you learn everything worth learning – theory first, and then practice.
The Fundamentals: What is Tumblr?
Tumblr is a hybrid blog and social network platform. Or, as I like to call it “a blog on SEO steroids”. Are you thinking “Sounds like WordPress.com. Why should I bother with Tumblr?”
With Tumblr, you will gain more exposure. Period. Don’t get me wrong, WordPress is great (I love the self-hosted software!), but the hosted solution is not “social” enough. WordPress.com hosts 70 million blogs. Tumblr, on the other hand, hosts over 130+ million.