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A Recipe of Viral Features Used by the Fastest Growing Startups

Profile photo of Sunday William Submitted by Sunday William January 28, 2014 Website : blog.kissmetrics.com

“Let’s put ‘share’ and ‘invite’ buttons wherever, and the product will spread like wildfire.”

This seems to be the popular belief about how to get products to go viral. Startup founders often confuse “viral” with “easy” and “viral growth” with “no strategy required.”

It’s true that virality is a great way to acquire new users for free and lower your customer acquisition costs. And, since free users are a great deal for any startup, it’s worth it to take advantage of viral opportunities. However, understanding the basics is important, so let me go through the most popular misconceptions first.

Virality is not a single feature. It’s a design principle. It’s not a result of good luck. It’s engineered. Forget about forcing users to use random share buttons. You must understand your audience and design a user flow that leads to sharing.


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.
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