Do I Really Want a Link from that Site?
Penguin 2.0 rolled out on 22nd May and it seems to be one of the only things that the SEO industry is talking about.
There has been some great coverage here on SEJ, including the posts here and here.
As expected with Penguin 2.0 or 4 (if you are Danny Sullivan), there have been some big winners and some big losers.
Christoph C. Cemper, of Link Research Tools, has published a few incredibly detailed case studies on some of the biggest losers from Google’s latest penguin algorithm update, including the likes of Reeds.com, that attempt to show where they could have got their link building techniques all wrong.
Ultimately I think most of us are at the point where we know that we’ve got to be careful with anchor text and avoid shady building tactics, the days of automation and easy links are over.