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A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting

Profile photo of Sunday William Submitted by Sunday William August 15, 2013 Website :

Do I Really Want a Link from that Site?

Penguin 2.0 rolled out on 22nd May and it seems to be one of the only things that the SEO industry is talking about.

There has been some great coverage here on SEJ, including the posts here and here.

As expected with Penguin 2.0 or 4 (if you are Danny Sullivan), there have been some big winners and some big losers.

Christoph C. Cemper, of Link Research Tools, has published a few incredibly detailed case studies on some of the biggest losers from Google’s latest penguin algorithm update, including the likes of, that attempt to show where they could have got their link building techniques all wrong.

Ultimately I think most of us are at the point where we know that we’ve got to be careful with anchor text and avoid shady building tactics, the days of automation and easy links are over.

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.
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One Response to “A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting” Leave a reply ›

  • Profile photo of Riza [Moderator] Profile

    Right. Some tend to equate metrics to success. That if you have it, there’s no way you could go wrong. But I believe, and as this article pointed out, that it will always be just a guide. A good one, if used effectively.

    Thanks for the help on how to do that!

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