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9 Link Building Strategies for Your Online Business

Profile photo of Gangadhar Kulkarni Submitted by Gangadhar Kulkarni March 17, 2016

9 Link Building Strategies for Your Online Business

Over the past few years, Google’s Panda, Hummingbird, and Penguin updates have drastically altered how we approach digital marketing. Successful SEO specialists realize that trying new strategies and adapting to changes is mandatory to keep upward momentum continuing. Building quality backlinks is one of the few SEO relics of the past that is still very relevant today, but how you approach link building can make or break your marketing campaign. Here are nine effective link building strategies that work.

1. Find and Report Broken Links

Finding relevant broken links, creating replaceable content, and informing the webmaster is one of the best white hat strategies out there today. This ultra-white hat strategy is appealing because its effectiveness is based on you helping people and making the Internet a better place.

First, you need to locate broken links that are associated with your niche. To accomplish this, use an SEO tool such as Screaming Frog to crawl relevant websites and search for dead pages. Check the context of the link, and if you have relevant content already, you are good to go. If not, consider creating or outsourcing relevant content.

Finally, simply email the webmaster to let them know about the dead page, and provide your link as a substitution. If the webmaster’s contact information is not available, you can try Googling ‘whois’ followed by the domain in question. If this does not produce the contact information, you may want to contact the site’s hosting company.

2. Create New Content Regularly

One thing all high-ranking websites have in common is that they are not sterile. It’s not enough to create a website – it should be an ongoing project. One of the easiest and most effective ways to keep your audience interested and create internal links is to add a blog to your domain.

Create New Content Regularly

Try to update your blog every day, and link to relevant pages on your domain. Keep your content fresh, interesting, exciting, and evergreen, and use videos, images, polls, and contests to engage your visitors. Quality content will always be in demand, regardless of whether you pepper it with the right keywords to attract algorithms.

3. Make It Easy to Link to Your Website

Not everyone who links to you is going to be Internet savvy, so it is up to you to make linking to your website painless. You can accomplish this by providing a ‘Link to Us’ page at the end of each post. That page should have an HTML snippet that webmasters can simply copy and paste. Make sure your contact information is readily available so webmasters can contact you if necessary.

4. Reach a Broader Audience

Expanding your audience opens new potential for inbound links, so think big. The most effective way to do grow your audience is to stay active on social media, provide excellent content, and hope that people share your content. Another way to reach a lot of people is to offer your content in other languages. There are plenty of translation tools online such as Google Translate, or for more accuracy, you may want to hire someone. Submit this content to non-English directories. Time can also be your friend as long as you create evergreen content.

5. Talk to Friends and Family

Chances are very high that at least one person in your circle has their own website, and it is pretty much guaranteed that most of them have social media profiles. Sometimes all it takes is nicely asking them to link your page. It is worth noting that Google’s Penguin update has been known to penalize webmasters for irrelevant links, so you may want to request that those who link to you also add some context so that the link doesn’t feel forced.

6. Reach Out to Local Media Outlets

Receiving a link from a legitimate online publication like a newspaper or TV station is a great way to boost your search engine rankings. Reach out to local writers and let them know that you are available for commenting on relevant stories. You could also try pitching a story about your company or organization, but that may be a tough sell if you are not doing anything particularly newsworthy. Make sure that you are confident that you are in fact an expert in your field before you attempt this strategy.

7. Join Your Local Chamber of Commerce

Joining your local chamber of commerce is a surefire way to get a link from a reputable organization. As an added bonus, joining will give you the opportunity to form mutually beneficial relationships with other local businesses. You don’t need to limit yourself to just a chamber of commerce either – there are many organizations for businesses to join, including SCORE, Entrepreneurs’ Organization, NFIB, and Meetup, just to name a few.

8. Be Community Oriented

Be Community Oriented

In general, being active in your community is going to help you build links, so sponsor a charity or local sports team, speak at local schools, and provide testimonials and reviews for other local businesses. Get your website listed in local directories such as your building’s online directory, local newspapers, and your city/county directory, and provide detailed reviews for other relevant websites that are listed using Yelp, CitySearch, AngiesList, and Merchant Circle.

9. Just Ask

Sometimes the simplest strategies are the most effective, and it never hurts to ask. Email the webmasters of reputable sites that are related to yours, and simply ask them directly to link your website. Offering to link back to them in exchange can actually result in Google penalties, so consider offering them something in return such as a product review or a mention on your social media pages. You will receive plenty of rejections if you get a response at all, but don’t be discouraged. Persistence is the key to link building.


This post was originally published in http://www.seogdk.com/2016/03/9-link-building-strategies-for-your.html by Gangadhar Kulkarni

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Profile photo of Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. Feel free to contact him regarding SEO, SEM, SMO projects and queries, just visit his blog Seogdk.

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18 Responses to “9 Link Building Strategies for Your Online Business” Leave a reply ›

  • Profile photo of Gangadhar Kulkarni Profile

    Hello Friends,

    Today I share here guest post written by Carolyn Clarke on Seogdk about White Hat link building techniques.

    Discover these 9 surefire link building techniques to grow your online business expansively.

    Share your valuable thoughts about link building and SEO…..Have a great day…..!!!

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…How to Handle Negative App Reviews for Better ASO?My Profile

  • Profile photo of Sunday William Profile

    Hi Gangadhar,
    Link building strategies for the now should remain white hat. This has become necessary if we must ensure improved ranking.

    With the frequent changes in Google updates and algorithms, webmasters must ensure they embrace the best link building tactics.

    However, every tactics must be based on consistent content generation so the search engine will be refreshed often.

  • Profile photo of Gangadhar Kulkarni Profile

    Very true…..!!!

    Nowadays, White Hat SEO is a mandatory process to get better position search engine result pages.

    To avoid Google penalties follow the algorithm rules and update your website with fresh content.

    Thanks bro for voting this post and exchange valuable thoughts with us….!!!

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…15 Blogging Tips and Tricks to Make Your Blog Stand OutMy Profile

    • Profile photo of Jeff [Moderator] Profile

      Hello Gangadhar,

      We noticed this reply is also not threaded/nested under @sunday Sunday’s comment. This member won’t get a notification nor will they know that you replied to their comment on this post. By me adding this comment with the @username function, the member will be alerted to this now.

      But next time, please always click the “reply” button below the comment, when replying to a comment. That way the commenter gets a notification that you replied to their comment, and your reply will be threaded/nested under theirs, just as mine will be threaded/nested under yours now.

      If you click the “reply” button next time but still didn’t get your reply threaded/nested under theirs, you can fix it yourself right after by simply copying the comment, deleting it, then trying again by clicking the “reply” button. You usually have a 5 minute window after a comment to delete it.

      If this happens again the second try, then it is definitely a technical issue, please let our support team know at KinggedSupport.com and we will look into it for you.

      Thanks.
      Jeff [Moderator] recently posted…Which is Best Social Networking Sites For Marketing BlogMy Profile

  • Profile photo of Celine Profile

    Hello Gangadhar,

    Its not out of place to state that if one wants to become successful online, there is need to build links rightly!

    There are approaches to building links that are timeless and there are approaches that should be embraced due to changes in SEO algorithms.

    The tactics/approaches you have shared are not common. However, there is nothing wrong in checking them out!

    For me, it would be interesting to put into practice the process finding and reporting broken links as a process of link building today!

  • Profile photo of Gangadhar Kulkarni Profile

    Hello Celine,

    Broken links are the big disaster in link building process so give priority to sort out it first and then work on link building.

    Glad to know you found this info interesting and thanks for adding valuable inputs about this topic.

    Have a great weekend……!!!

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…Mass Planner- A Robust Social Media Marketing ToolMy Profile

    • Profile photo of Jeff [Moderator] Profile

      Hello Gangadhar,

      We noticed this reply is also not threaded/nested under @celineonline Celine’s comment. This member won’t get a notification nor will they know that you replied to their comment on this post. By me adding this comment with the @username function, the member will be alerted to this now.

      But next time, please always click the “reply” button below the comment, when replying to a comment. That way the commenter gets a notification that you replied to their comment, and your reply will be threaded/nested under theirs, just as mine will be threaded/nested under yours now.

      If you click the “reply” button next time but still didn’t get your reply threaded/nested under theirs, you can fix it yourself right after by simply copying the comment, deleting it, then trying again by clicking the “reply” button. You usually have a 5 minute window after a comment to delete it.

      If this happens again the second try, then it is definitely a technical issue, please let our support team know at KinggedSupport.com and we will look into it for you.

      Thanks.
      Jeff [Moderator] recently posted…Submit 100% Unique Content on Kingged & Enjoy Massive-ExposureMy Profile

  • Profile photo of Sarah John Profile

    Hi Gangadhar,

    Link building strategies are natural. Although many Internet marketers look at the creating or building links directly, these methods are purely indirect ways. They are effective in creating natural links for the website where the webmaster doesn’t have control.

    For these methods to work effectively, it is important to ensure that the reader’s needs are taking in to consideration in content creation and promotion!

  • Profile photo of Lawrence Berry Profile

    Great tips to helping people build relevant links to their website.

    Link building is a well known SEO tool amongst experienced bloggers and this guide can help more people.

    I personally like to comment on blogs because I have to read the information and the articles that I usually read are informative, increase my knowledge.

    I also like reaching out through social media platforms as they can be effective in marketing your content for free. You may even want to create a social media profile for your business or website and advertise the content for a fee.
    Lawrence Berry recently posted…How Children’s Toys Influence Their Career ChoicesMy Profile

  • Profile photo of Gangadhar Kulkarni Profile

    Hey Lawrence,

    Ya you are absolutely right about link building very important factor in SEO process.

    Blog commenting is another great technique not only for link building but also helpful to amplify your understanding.

    Glad to know you found this info helpful and thanks for sharing valuable thoughts about link building…..Have a nice day……!!!

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…Aweber Email Marketing Software Review and Its Worth in Email MarketingMy Profile

    • Profile photo of Jeff [Moderator] Profile

      Hello Gangadhar,

      We noticed this reply is also not threaded/nested under @lawrenceb07 Lawrence’s comment. This member won’t get a notification nor will they know that you replied to their comment on this post. By me adding this comment with the @username function, the member will be alerted to this now.

      But next time, please always click the “reply” button below the comment, when replying to a comment. That way the commenter gets a notification that you replied to their comment, and your reply will be threaded/nested under theirs, just as mine will be threaded/nested under yours now.

      If you click the “reply” button next time but still didn’t get your reply threaded/nested under theirs, you can fix it yourself right after by simply copying the comment, deleting it, then trying again by clicking the “reply” button. You usually have a 5 minute window after a comment to delete it.

      If this happens again the second try, then it is definitely a technical issue, please let our support team know at KinggedSupport.com and we will look into it for you.

      Thanks.
      Jeff [Moderator] recently posted…All Hail The King! Kingged.com ReviewedMy Profile

  • Profile photo of Sherman Smith Profile

    Hey Gangadhar,

    These are simple but very effective strategies for link building.

    Finding and reporting broken links to the webmaster is a popular way of not only building rapport but also building links back to your blog. This would be a win/win fall all parties.

    One thing I do is leave comments on dofollow blogs. Especially those that use the commentluv premium plugin like kingged.com. As long as the content is relevant to my blog, then Google uses this as a great indicator to drive traffic to your site.

    And the simplest thing you can do is just ask. There are still a lot of site owners who would love to link to your blog despite the rejections you may get. They’ll see it as an opportunity to get to know you as well as gain traffic.
    Sherman Smith recently posted…Importance Of Branding Yourself Online When You’re Broke With Little TimeMy Profile

  • Profile photo of Pawan Kumar Profile

    Hey Gangadhar,

    Link building is an art which requires creativity. It’s the most challenging (attract high quality links) & interesting part of SEO.

    You shared some interesting link building strategies. Thanks for sharing this informational piece of content here. Have a nice day ahead!
    Pawan Kumar recently posted…Are You In Stress? Read These 7 Points to Normalize YourselfMy Profile

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