This post is a sneak peek at Ian Lurie’s upcoming webinar, “10 Rules for Landing Page Copy That Converts.” Looking for more advanced copywriting tips? Register below!
The “short pitch” is the purest form of marketing. When I started out in marketing in nineteen hrmpmubmmmumble, I did some copywriting for one-page print and direct mail pieces. They required really sharp, compelling, minimal prose. Ever try selling the virtues of a roof consulting firm in a four-inch print ad? Yeah.
Today, nothing demands more of a writer than creating copy for a landing page. You have to communicate your value, get the visitor to keep reading and get them to act. A tall order in any setting. And you have to do it all on a single page.
And while landing pages are online and print ads are, well, print, many of the same principles still apply. Here are eight copywriting tips that ring true regardless of where your copy appears.