Sometimes it feels like the web is overflowing with advice on how to leverage tech tools to attract new and relevant audience, capture leads, nurture relationships and close deals. If it’s a step in the sales process, there are thousands of bloggers and experts touting tools to help with it.
You’ll find recommendations, commentary on trends, best practices and case studies. But there’s a gap when it comes to understanding how precisely the industry as a whole is utilizing all these tools to manage their customer acquisition pipelines.
That’s the main reason why LinkedIn’s new study, “The State of Sales in 2016“, is so eye-opening. It details the extent to which today’s marketing and sales pros have adopted the “new sales stack,” as LinkedIn calls sales intelligence, CRMs, social selling productivity apps and email tracking solutions.
LinkedIn’s research also paints a precise picture about the extent to which utilizing these tools is a predictor of sales success.