The number of businesses using the Internet to reach out to their target audience is staggering. Each of these companies must be able to define a proper sustainable digital marketing strategy for their websites so that their website are found by their target market and their business income sustained.
One rather important digital marketing strategy is – Content Marketing. This strategy is exponentially gaining popularity. Competition is becoming stiffer and stiffer each day. Hence, being at the forefront of the content marketing game will add real value to any Internet driven business today.
Undoubtedly there are individuals with excellent content marketing skills accessible today. That said, it takes a ton more than just creativity and great skills to be effective in content marketing. TO add to all of this, search engine and social algorithms constantly and regularly change. Hence content marketers must always be alert to and updated about the latest changes happening within the content marketing domain.
If content marketers are not constantly aware and well clued in to all of the changes happening within their marketing domain of choice, and adapt their content to reflect the new trends as they appear on the Internet, they will lose their relevance quickly and get left behind.
Staying relevant and keeping abreast of search engine and social algorithms changes constantly is a daunting task. Hence, what every content marketer must identify is reliable authority sites or blogs that they can tune into for knowledge and skill updates regularly and at anytime.
To help content marketers stay updated and gain more expertise in content marketing, here is a list of powerful blogs that are really worth the time set aside for reading the content they have on offer.
The Content Marketing Institute (CMI) is undoubtedly prominent when it comes to content marketing training. CMI offers the best online training and certifications to content marketers who want to be a master in this field.
CMI offers practical insights and how-to guidance for both content marketing newbies and professionals. Their active community is also really helpful in identifying and sharing the latest news of changes that effect the content marketing industry.
This site is a one-stop-shop for content marketers. Copyblogger is known for their content marketing insights. This site focuses on how to build business audience.
Content marketers must take advantage of their free Ebooks on content marketing. Moreover, Copyblogger has courses on other Internet marketing aspects that can help ensure that content marketers define the most effective content marketing strategies.
There is a Copyblogger course on copywriting. Effective copy writing is what all content marketers must master.
For those who are having a hard time increasing traffic to their sites, Quicksprout offers pretty perfect solutions. This site focuses on providing content marketing strategies that will draw more visitors to sites thus helping companies grow their profits.
Its founder, Neil Patel, is very well-known in the content marketing industry. He has been recognized by all the institutions that matter. Neil Patel, is considered a top web influencer by the Wall Street Journal, and according to Forbes, he is among the top 10 Internet marketers.
Moreover, President Barrack Obama put him as one of the top 100 entrepreneurs under 30.
4. Hubspot Blog
Inbound marketing is considered to be among the best Internet marketing strategies today. This marketing strategy depends upon awesome content to that consistently delivers high value to its readers, thus magnetizing targeted users and converting them to loyal consumers then advocates.
This is the specialty of Hubspot Inbound. That’s why this blog attracts a lot of content marketers who want to really sink their teeth into effective content marketing strategies, tactics, techniques and content marketing automation.
5. Heidi Cohen
Heidi Cohen’s Actionable Marketing Guide is known for providing brilliant tactics and insights on content marketing, social media, PR, branding, and blogging.
Heidi, is the Chief Content Officer of the Actionable Marketing Guide. She is also the president of Riverside Marketing Strategies, which is an interactive marketing consultancy. She has more than 20 years of experience in this industry and has worked with large companies.
From these experiences, Heidi created her blog, from which content marketers gain in-depth knowledge of effective practices of creating engaging content and building audience.
6. Moz Blog
Founded by Rand Fishkan, Moz is a place to be on the Internet when it comes to SEO. It’s blog is one of the most reliable sources not just for improving search engine rankings, but also for content marketing.
Moz Blog provides extensive and in-depth tips, tricks, and insights for better SEO, content marketing, and branding.
What makes Moz a hotspot for content marketers is because its forums have become a hub for professional marketers, and its webinars and Whiteboard Friday series are cool and helpful.
This blog provides an analytics platform that can be used not just by content marketers, but by the whole digital marketing team. Additionally, KISSmetrics helps in content marketing optimization through the insights they share via their Blog posts.
They have interesting topics such as:
- How to start using podcasts
- Using A/B testing and funnels for growing a business
- How to publish content on authoritative sites
KISSmetrics has podcasts and webinars from which interested visitors can also learn a ton.
The content marketing industry is tough, highly competitive and constantly evolving. Therefore, content marketers should be knowledgeable and updated of the trends in each area of digital marketing.
By visiting and reading these blogs, you will gain expertise, and competition becomes fun, challenging and definitely productive.