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6 Reasons Your Website Isn’t Working For Your Business and How To Fix It

Profile photo of Don Purdum Submitted by Don Purdum July 30, 2014 Website: www.unveiltheweb.com

Is your website accomplishing its purpose for your business? Have you even really defined what its purpose is and how it’s supposed to help your business? Learn six reasons your website isn’t working for your business and how you can fix it.


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Profile photo of Don Purdum
Don helps his clients fulfill their dreams and business goals through business coaching and high quality websites and a strong online presence. He strives to help them understand the real problems they solve, who they solve them for, and how their products and services are part of the solution.

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14 Responses to “6 Reasons Your Website Isn’t Working For Your Business and How To Fix It” Leave a reply ›

  • Profile photo of Philip Verghese 'Ariel' Profile

    Hi Don,
    This is indeed yet another wonderful tuto on two subjects at one go :-)

    The Tom’s experience in his restaurant business along with his website you explained the important reasons which where the things went wrong and explained the solution to it.

    A well explained post for all business and web owners to note.

    For that matter any site which face slow speed is a big problem, if it takes lot of time to load people will surely go away from there. I think along with other reasons this may be one of the major reasons it failed miserably.

    As you said a restaurant website should carry more lovely and eye capturing pictures than contents or letters. Yes, pictures speaks louder than words!

    This may be another reason why Tom’s pages are not attractive.

    Don you did a good job here to explain it well the pros and cons of both business :-)

    Thanks for sharing this in a simple manner

    Keep sharing

    May you have a great time ahead

    Best Regards

    ~Philip
    Philip Verghese ‘Ariel’ recently posted…Some Amazing Facts About Blogging! Blogging Is Here To Stay!My Profile

  • Profile photo of Don Purdum Profile

    Hi Phillip,

    Thanks for commenting.

    Tom now has a bright future in his business if he keeps his clarity, focus, and execution going.

    We are working on cleaning up his website and making it what it should be so that his website visitors can get what they need and want; which we expect is his food.

    Thanks again for commenting!
    ~ Don
    Don Purdum recently posted…6 Reasons Your Website Isn’t Working For Your Business and How To Fix ItMy Profile

  • Profile photo of Emmanuel Kabenlah Profile

    Hi Don,
    Just like Tom, many of us find ourselves in such mess as well. Everything is being done right but the problem is; how come we aren’t yielding the expected results?
    What caught my attention is where you made the point that it appears Tom doesn’t know his consumers. That is a big issue many have to deal with and it cuts across blogging in general as well.
    That was a great piece filled with lots of insights. Thanks!
    Emmanuel Kabenlah recently posted…Top 5 Blogging Women I wish all of them were my Wives and why?My Profile

  • Profile photo of swaraj nandedkar Profile

    Hi Don,

    Many peoples are like Tom, they are perfect in their field and their skills, but they do not have knowledge to deal with the mess. I’ve seen many newbie’s blogs and websites. Most of them write well, but their blog was a perfect mess. They suffer with problems like slow loading time, frequent downtime, etc.

    You showed us the great way to deal with problems. I will try some of them on my blog.

    Thanks for sharing this awesome article with us!
    swaraj nandedkar recently posted…Optimize your Blogger Title Tag For Better Search RankingMy Profile

  • Profile photo of Sunday Profile

    Hi Don,
    That was awesome and practical! The post did not dissect Tom’s restaurant problems alone but it indirectly dissects and proffered solutions to common websites issues of many businesses.

    Personally, I am reminded again of the need for clarity, focus and execution when it comes to running an online business.

    Your solutions are very practical and I am sure Tom and many entrepreneurs in his shoes would would find the recommendations very helpful.

    Thanks for sharing!
    Sunday recently posted…Learn to Develop Mobile Websites With Simple StepsMy Profile

    • Profile photo of Don Purdum Profile

      Hi Sunday,

      I am absolutely convinced after ten years of entrepreneurship, failing, succeeding, failing again…. that the reasons for the majority of our failures is that we don’t take the time to learn the business we are really in and how do we offer solutions to our prospects and customers.

      Lack of clarity and focus will always mean lack of execution. That is what ultimately leads to failure.

      The problem is not the website or the online presence – it’s the business owner.

      Thanks for commenting!
      ~ Don
      Don Purdum recently posted…Rewind Saturday – Top Bloggers The Week of 7/26/14 – 8/1/14My Profile

  • Profile photo of Enstine Muki

    Hey Don, these are dangerous 6 points and I think you properly addressed them.

    I think point #2 is the core of every business failure – if you don’t know the problem you are trying to solve, you certainly are not solving any. That means you are not serving any body. Every investment will hang up in the air because there is no objective.

    I think the biggest solution you provided Tom was help him figure out the problem his customers have. That way, Tom will be able (with your help) to draw out strategies to provide solutions. Everything else – revamping his web site, speeding it up, etc was just a means to providing appropriate solutions to identified problems.

    That has been an excellent post Don. Though I’m late on it, I’m glad I finally read it.

    Do have a wonderful weekend
    Enstine Muki recently posted…How to Market Online with Sherryl Perry!My Profile

    • Profile photo of Don Purdum Profile

      Hi Enstine,

      My goodness, you nailed it!!!! Too many people and businesses are blaming their website and online performance on the wrong things.

      The root problem is the business owner and / or marketers. Many simply don’t take the time to know what business they are really in and what problems they really solve for their prospects and customers.

      Just imagine; if you know your marketing vision, create the strategies, attach all the appropriate measurable goals, and then put the tasks / objectives in place to fulfill the goals… you have clarity and focus with = execution.

      But, if you don’t know your business, customers, and how you solve their problems through your products or services then I absolutely believe you’re wasting your time, efforts, and money. You’re making it harder than it has to be.

      However, since the overwhelming majority of business owners don’t do the hard work laying a foundation, they struggle and may likely fail.

      The real problem they have is very different from the ones they think it is…

      Great comment Enstine!
      ~ Don
      Don Purdum recently posted…Rewind Saturday – Top Bloggers The Week of 7/26/14 – 8/1/14My Profile

  • Profile photo of Simranjit singh Profile

    Hey

    Thanks for this post . I am trying my best to get a template which loads fast and also working on rest of the points you mentioned . This post is very useful for new bloggers and they must not make mistakes .

    I am main focused on loading speed as it only holds a visitor a if the loading speed if fast then blog will get more traffic as compared to slow loading sites .
    Simranjit singh recently posted…Buy a Web hostingMy Profile

  • Profile photo of Andrew Profile

    Hey Don,

    This is a great post. I think alot of bloggers can relate to Tom’s struggles.

    1. The website being slow is one that really alot of people don’t pay that much attention to because they spend most of their time in the back panel and don’t really know what’s going on with their site from the readers perspective. I test my website speed every week or so and I may need to do it more and continue to get it faster than it is because you only have less than 10 seconds.

    2. Whoa boy, navigation is beyond important. I know a website owner who’s very successful and his site is impossible to navigate, but he gets more than 3000 views each day so he doesn’t mind. He also said that he tries to get people “lost” on purpose so they can not only spend more time on the site, but find some great additional gems of content as well. His strategy seems to work for him, but it’s not something I would do. Navigation is important because readers get frustrated easily and if they can’t get to where they want to be in 2 – 3 click, they’ll easily close down the window.

    3. In terms of the layout, I think that’s what we all go through fro time to time. We’re constantly thinking, “how can I change the layout to make it more responsive to visitors?” The layout is something that’s really taken for granted and it shouldn’t be. Like you had with the restaurant example, more pictures rather than constant text DOES make a difference. If I went to a restaurant site, I wouldn’t want to see 5 paragraphs of text and only 1 – 2 pictures. So for bloggers, it’s something that we always have to test and see what works best and gets the best results.

    Really good post here. Have a great weekend.

    – Andrew
    Andrew recently posted…How To Repel Visitors Like Magnets By Making These 5 Dumb Blogging MistakesMy Profile

  • Profile photo of Don Purdum Profile

    Hi Andrew,

    I don’t mind if a website takes five or so seconds to load. But if goes on for ten or twenty seconds there is a problem; and it’s not mine, lol… However, I also realize that sometimes there are factors out of our control like issues a hosting company may be having for any number of legitimate reasons. I’ll sometimes bookmark the page and come back to it, especially if it really interests me.

    WOW, the guy with the navigation story… that blows me away. I hope you’ll excuse me, but that seems idoatic, maybe even a bit offensive. Trapping your site visitors… that’s not smart at all. I know he thinks it’s working; but how much better could the user experience be, how many times will they come back, are they going to buy from you?

    The reason I bring that up is that part of a buying process is the reality of do they feel they know, like, and trust you. If your site is their first introduction to you and the feel you’re doing this to them or they feel you’re incompetent as a site owner, why would they ever buy from you?

    Your content may be that good and they will stay to get as much free as they can, but I doubt they are buying…

    Thanks for sharing that story!!!!

    Hope you enjoy your weekend as well!

    ~ Don
    Don Purdum recently posted…Rewind Saturday – Top Bloggers The Week of 7/26/14 – 8/1/14My Profile

  • Profile photo of rohan bhardwaj Profile

    Hi,

    You have rounded all the points very well. The last three are technical stuff with the website and it should be taken care by the designers of the website. Being the owner, the first three reasons are something to work upon.

    Having a strategy, vision for the business is the most important thing. One needs to have some metrics to measure, so the success can be measured.

    You are right, one needs to be clear about their business and the meaning of their website’s existence.
    rohan bhardwaj recently posted…A Poem of CarMy Profile

  • Profile photo of Princewill Okafor Profile

    Well, I’d say having a clear cut vision for any business will be the first thing to consider, where you want to take a business to, from there you can begin to envisage what kind of website such business should run along with will be like…

    Slow loading time is a No no, nobody wants to spend their whole day on a site..

    For a restaurant business, pictures should be prominent with meals and stuffs that can be offered in the said restaurant…

    Great layout and the sort should be easily taken care of by a good web designer..

    All the solutions you offered will sort this out if they are applied effectively, Thanks for sharing this Don…
    Princewill Okafor recently posted…Taking screenshots with your Samsung Galaxy S5 Or Any Android SmartphoneMy Profile

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