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5 Unexpected Brands that are Kicking Social Media Butt on Pinterest {and What Makes Them Successful}

Profile photo of Sunday William Submitted by Sunday William December 5, 2013 Website : www.searchenginejournal.com

I love Pinterest.

I can’t help it. Recipes? DIY Projects? Craft ideas? Sign me up!

Then again, I am the definition of a typical Pinterest user. And by typical I mean a female, cooking-and-crafting-loving mom (check out these user stats).

So, your company doesn’t come up with DIY holiday crafts or fall pumpkin recipes. Think that means your brand doesn’t have a place on this 70 million-strong social network?

Think again. If brands like Pork, the Marines, and Petplan Pet Insurance can kick social media marketing hiney on Pinterest, so can you. According to Digitas, 70% of brand engagement on Pinterest is user-driven, which means brands must leverage user engagement and interaction by going beyond pinning photos from their websites and really doing something special.

Let’s take a look at 5 surprising brands that are having great success on Pinterest and what they are doing to get users excited.


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.
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