I love Pinterest.
I can’t help it. Recipes? DIY Projects? Craft ideas? Sign me up!
Then again, I am the definition of a typical Pinterest user. And by typical I mean a female, cooking-and-crafting-loving mom (check out these user stats).
So, your company doesn’t come up with DIY holiday crafts or fall pumpkin recipes. Think that means your brand doesn’t have a place on this 70 million-strong social network?
Think again. If brands like Pork, the Marines, and Petplan Pet Insurance can kick social media marketing hiney on Pinterest, so can you. According to Digitas, 70% of brand engagement on Pinterest is user-driven, which means brands must leverage user engagement and interaction by going beyond pinning photos from their websites and really doing something special.
Let’s take a look at 5 surprising brands that are having great success on Pinterest and what they are doing to get users excited.