Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file.
Used properly, it can get you writing quickly, provide inspiration, and improve your copywriting skills.
But what if you don’t use a swipe file correctly?
-Your copy doesn’t hold the attention of your reader
-The language annoys your target market
-It makes you look unprofessional
If you want to skip these problems, and get the best benefits from using your swipe file, read on …
When ‘swiping’ killer copy kills your own promotion
Successful marketing materials can run for years using the same copy. So it makes sense to study those pieces that have stood the test of time.
Unfortunately, simply lifting words and phrases for your own marketing can have a detrimental effect. There are so many variables that make a successful promotion and compelling copy is just one piece of the puzzle.