You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing landscape.
Today we will look at five things you must do before developing a digital strategy that drives meaningful and measurable results.
Too many marketers start with channels, not a solid plan. If social media is big, they start tweeting, retweeting and posting on Facebook. If video is big, they start making videos about anything and everything.
That’s going about it backwards.
Before deciding on channels or tactics, you need a plan that’s built around your business goals and customer needs.