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5 Social Media Best Practices – #5 May Seem CounterIntuitive But Is Very Effective!

Profile photo of Jeff Miller Submitted by Jeff Miller November 19, 2016


Get the Most Out of Social Media

Utilizing social media is a great way to engage with your readers. It can also be an excellent way to increase exposure to your website.

There are many different platforms you can be on, from Facebook to Pinterest, each with their unique advantages and drawbacks.

Check out these best practices to ensure you are getting the best return on your social media presence:

1) Post at the Right Times

It is highly recommended that you post frequently on your social media platforms. While many people follow this advice, few people put an emphasis on what time they are posting.

For example, the best time to post on Facebook during the week is between 1 and 4 PM, while on the weekends it is between 12 and 1 PM.

However, this isn’t the case for all social media. On Pinterest, the best times to post are Fridays at 3 PM, or on Saturdays between 8 and 11 PM.

To learn more about optimal post times for social media, check out this article.

 2) Keep it Short & Sweet

People are bombarded with information every day. You want to keep your posts brief to avoid information overload.

Although each platform varies, it is recommended that your posts not exceed 140 characters. One easy way to keep track of this is to use Microsoft Excel (or Google Sheets) and count the characters in your post with the function “=LEN()”.

Social media is by definition public. As a result, you want to keep your message positive. You don’t want your website or brand associated with any negative message or feelings.

Post in a friendly, conversational manner. Avoid controversial subjects and NEVER take political sides.

Also, keep different cultures and groups in mind. For example, if you are wishing your followers a Merry Christmas on the 25th of December, make sure to also wish them a happy Hanukkah on the 24th.

3) Utilize images

You should be using images with every blog post, but you should do the same with social media.

Humans are visual creatures. We like pictures, and we like colors. If you have a compelling and relevant image, people may click on your post without even reading what it says.

However, only use images that you have permission to use and are not copyrighted. If you need royalty free images and stock photos, check out these resources:


You can even find images to use on Google Images. Just make sure that you click on search tools, and under “usage rights” select “Labeled for Reuse”.

4) Use #Hashtags

It is no mystery that hashtags can be extremely powerful. They can bring you increased exposure, and help you stay keep up with current trends.

Social media platforms that support hashtags include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Google+
  • YouTube
  • Tumblr
  • And many more


If you are unsure of which hashtags to use for your niche, check out this website. It shows related hashtags for the search terms you enter:

However, don’t go overboard with hashtags. A couple per post is acceptable. 17 hashtags may be overdoing it.

5) Share Other People’s Content

This may seem counterintuitive. After all, isn’t the whole point of social media to drive traffic back to your website?

Well, yes and no.

The purpose of your social media should be to provide value for your followers/subscribers. If you find valuable content or information that can benefit them, then don’t hesitate to share it, even if it isn’t your own.

They will be thankful that you shared it. This increases goodwill with your readers and establishes you as someone who can provide them with value.

This can lead to increased engagement, as well as loyalty from your readers.

These 5 practices can help you take your social media to the next level.


What are your favorite social media practices?

Please post your thoughts in the comment section.

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Profile photo of Jeff Miller
I'm a professional working int the SEO industry for 5+ years. I recently started my own blog on the subject. However, I'm always learning something new. Check out my site

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44 Responses to “5 Social Media Best Practices – #5 May Seem CounterIntuitive But Is Very Effective!” Leave a reply ›

  • Profile photo of Abigail Chow Profile

    Hello Jeff,

    I enjoyed this post. It’s short but helpful. It’s also easy to read and understand.

    The additional links you included also helped, particularly the coschedule article by Nathan Ellering about best time to post on the different social networks.

    I couldn’t agree more with what you said about sharing other people’s posts as the purpose of our social media should be to provide value for our followers/subscribers.

    In this case it’s certainly okay to share other people’s posts if we find in them valuable content or information that can benefit our followers/subscribers.

    Thanks for sharing.

    • Profile photo of Jeff Miller Profile

      Hi Abigail,

      I’m very glad you enjoyed my article.

      You are absolutely correct that sharing other people’s content can be a great strategy. When you help someone out, you establish trust. That trust can be crucial down the line, especially if you are trying to sell a product.

      I’m also glad you enjoyed the links on the optimal posting times. I remember when I first found that data it blew my mind. I really wish I had learned it earlier.
      Jeff Miller recently posted…White Hat vs. Black Hat SEO – The Great DebateMy Profile

  • Profile photo of Sherman Smith Profile

    Hey Jeff,

    This was a nice, quick, and easy post to follow.

    One thing I would add is whenever you share other people’s content to make sure that you mentioned them.

    This will make them aware of who you are and can be an reason why they should come by your blog to comment and share.

    Thanks for sharing Jeff! Have a great weekend!
    Sherman Smith recently posted…How Can Solopreneurs Promote Their New Blog Posts?My Profile

  • Profile photo of Black Profile

    Hey Jeff,

    This is a good reminder for social media marketers that there are actions that would readily produce quick results in their campaign. The 5 best practices shared here are in order.

    Nevertheless, I want to add that ‘connecting with influencers in the same industry’ will help boost your social media. Influencers are those who command high followers in a niche. A recommendation from them will give you more exposure in your social media campaign!

  • Profile photo of Celine Profile

    Hi Jeff,

    Indeed these are 5 social media best practices. I could not have listed anything better!

    Success in social media ensures begins with following or implementing certain tricks like #hashtag.

    The good use of this symbol across various platform will easily influence engagement and conversion.

    So, one of the most profound best practices explained here is the use of #hashtags. Social media marketers must master it for good!

  • Profile photo of Carl Profile

    To get best results in anything, the best practices must be implemented! This post has revealed 5 of the best social media best practices. I completely agree with them!

    Social media success is always inspired by doing things that would bring about engagement. The 5 tips shared here triggers engaging actions borne from psychological appeal.

    Thanks for sharing this Jeff!

    • Profile photo of Jeff Miller Profile

      Hi Carl,

      Glad you enjoyed my post.

      Social media really can have a massive impact on your business.

      This holds true for online business, as well as brick and mortar business.

      The most amazing thing is that this is a new phenomenon.

      Even 10 years ago I never would have thought social media would play such a large role in business, politics, and our social lives.

      The best thing we can do is try to educate ourselves on the subject and utilize it to our advantage.

      Thank you for commenting!
      Jeff Miller recently posted…7 SEO Tools for Bloggers and Website Owners in 2016My Profile

      • Profile photo of Carl Profile

        Of course Jeff, utilizing social media to our advantages should be a wise thing to do. We must also be opened to new changes and development that relates to social media awareness and productivity!

  • Profile photo of Amit Sharan Profile

    Hey Jeff,

    This is an awesome post. It shows there are best practices to achieve results with social media marketing.

    Researching the right audience that converge on the platforms like Facebook, Twitter, Google +, Instagram, YouTube, etc, should be the first thing to do.

    If the right audience has been determined then the very next step would be to implement these 5 best practices!

    • Profile photo of Jeff Miller Profile

      Absolutely, Amit.

      The more platforms you are on, the greater your chances of success.

      You absolutely have to know your target audience. Once you do, your job becomes a whole lot easier.

      You can cater your posts and shares to them. Hopefully, they reshare your content and increase your exposure.

      It’s all about being helpful and genuine. If you are, there’s no limit to what you can achieve with social media.

      • Profile photo of Amit Sharan Profile

        Sure, it is about being helpful and genuine to the audience. This is the beginning of good Social media practices!

        Sharing the posts of others is sure a very powerful strategy but most see it as counter intuitive. Thankfully, you have dissuaded the fear of many readers on this!

  • Profile photo of Paul Profile

    Hi Jeff,

    Thanks for this post on the best practices for social media. The truth remains that we must do ‘extra’ things or exercise some creative tips to succeed with socials.
    These tips shared here are creative. The quality of practice in each would bring about engagement that would increase our productivity!

  • Profile photo of James Ling Profile

    The use of the right image quality and size on social media is great for attracting engagement. Using images to complement posts is powerful and social media marketers must ensure that the best practices are employed. Pictures speaks better than a thousand word!

    • Profile photo of Jeff Miller Profile

      Absolutely, James!

      I can’t tell you how many times I’ve clicked random articles on Facebook just because I was curious about a photo.

      Even if your stock photo has no relation to your subject (I don’t recommend this), it can still bring you traffic.

      Heck, there’s a reason children love picture books. To this day, I still enjoy comics.

      I love that this love for pictures can be applied to business.
      Jeff Miller recently posted…White Hat vs. Black Hat SEO – The Great DebateMy Profile

      • Profile photo of James Ling Profile

        Yes Jeff,

        If only social media marketers will master how to use quality images on their posts then engagement would be easier on their site.

        Photos that can truly help attracting more clicks for social media shares!

  • Profile photo of Sarah John Profile

    Hi Jeff,

    I want to add that one best practice that online marketers or bloggers must implement when it comes to social media marketing is to strategically place social media share buttons on their blogs or website.

    With these share buttons, it would become easier for visitors to connect, comment and communicate with your social platform.

    This should be added to the above explained 5 best practices to attain good results!

    • Profile photo of Jeff Miller Profile

      Great share, Sarah.

      Those buttons are very important. You want to give your content as many opportunities for exposure as you can.

      Allowing people to share it is a great way to do so. I find a lot of the traffic on my sites comes from social media. Whether it be Twitter or Facebook. People like to share what they find useful.

      Making it easy for them to do so can only bring you benefits.
      Jeff Miller recently posted…5 Tips to Writing Better Blog ContentMy Profile

      • Profile photo of Sarah John Profile

        I want to add that Social share buttons are great but one must balance their installation with user experience.
        Some share buttons plugins do make a site to slow down.

        So, we must not sacrifice speed and user experience for this social media best practice.

  • Profile photo of Winford Moore Profile

    Every social media platform has the optimal numbers of characters that should be used. It is wise to know what is expected in each platform.

    Facebook strategy is different from Twitter strategy and so a good understanding and implementation is the key to best practices on social media marketing!

  • Profile photo of steven Profile

    Hey Jeff,

    Each and every social media platform like Twitter, Facebook, LinkedIn, Instagram,etc, has their best practices.

    If one wants to excel in them then the 5 best practices discussed here should complement the individual strategies of each platform.

    Thanks for taking to explain each. I completely agree with you!

    • Profile photo of Jeff Miller Profile

      Thank you for the comment, Steven.

      I tried to be holistic and give an all around view.

      But in doing so, I inevitably overlooked the finer details of each individual platform.

      You can learn about social media with a telescope, but also with a microscope.

      Thank you for pointing out this important observation, you can never stop learning.
      Jeff Miller recently posted…7 SEO Trends for 2017My Profile

      • Profile photo of steven Profile

        Hmm! Jeff, this statement is food for thought “You can learn about social media with a telescope, but also with a microscope.” 😉

        Individual social media best practices are very crucial. However, they begin with understanding the basics which this has covered ‘holistically’.

  • Profile photo of Sunday William Profile

    Hey Jeff,

    Posting at the right time, keeping it short and sweet, using the right images, using #hashtags effectively, and sharing other people’s content etc are undeniable strategies for effective social media best practices.

    In addition to the above, the social media marketer must understand the peculiar features of each platform and the type of audience that comes to each of them. This readily helps implementing the above practices effectively!

    • Profile photo of Jeff Miller Profile

      Just as Steven posted above, you hit the nail right on the head.

      Generic strategy is important, but you also must specialize and know the intimate details of individual social platforms.

      What works on Pinterest might not work on Facebook. You absolutely have to be able to know how to optimize for each site.

      Hopefully, int the future I will be able to create a post on different strategies for different platforms.

      Thanks for reading!
      Jeff Miller recently posted…White Hat vs. Black Hat SEO – The Great DebateMy Profile

      • Profile photo of Sunday William Profile

        Hey Jeff,

        Its good to know you are planning to create a post to explain peculiar social marketing strategies for each platform. I would be glad to read and learn from it.

        Hopefully, it would be soon and we would be alerted 😉 Thanks for your awesome SEO related posts!

  • Profile photo of Krystsina Profile

    Hi Jeff,

    there is nothing to add to your list – I agree with absolutely all these 5 practices.

    And #5 seems to be quite normal and logical as well.

    It is the same like with the guest blogging: it is written not by you, but it attracts new potential followers to you.

    So I would like to support your statement on being not afraid of sharing other people’s content.
    Krystsina recently posted…Small Business and Freelancing Roundup: Week of 25/11/16My Profile

  • Profile photo of Norma Profile

    Hi Jeff,

    Thanks for writing this. I didn’t know the best time to post on Facebook during the week is between 1 and 4 PM, while on the weekends it is between 12 and 1 PM!

    We learn something new everyday, don’t we? :)

  • Profile photo of darrellantonio Profile

    Hello Jeff
    Great post ! Very insightful and informative. You gave us a lot of food for thought in that post. I would like to point out that when you share someone’s content you should mention them. Again thanks for sharing this value packed post.
    darrellantonio recently posted…How to Get Free Products from Amazon ( no joke )My Profile

  • Profile photo of Helen Black Profile

    Hello Jeff,

    Personally I liked all five practices in your post. I do not think that sharing content from outside resources is a point for a discussion: when you work with media – you inform and educate people, helping them grow with you and your service.

    It does not matter that content is not all yours – it just has to be useful, relevant and connected to the sphere you work in. For sure, you don’t have to create a page full with reposts or steal from other authors, but a good portion of top quality content from other sources is an essential part of your strategy.

  • Profile photo of Don Purdum Profile

    Hi Jeff,

    Regarding social media post length, I think it depends on the media and audience.

    For example, when create a longer post on my Facebook page it performs much better than shorter ones. In some cases it’s a massive difference.

    Also, videos do much better. We’ve recently started using a three to five second video with our Facebook and LinkedIn posts that have done amazingly well. It makes the point, gets attention and the engagement has been solid. It’s helped a lot.

    Have an awesome week Jeff!

    ~ Don
    Don Purdum recently posted…How To Get Organic Search Traffic With The Ultimate Google HackMy Profile

  • Profile photo of Lisa Profile

    Hi Jeff,

    I love keeping it short and sweet. I think by adding your own input on a post too helps connect you more with the writer. It also lets your audience know your opinion on it and why you are sharing it.
    Lisa recently posted…Twitter Edits Will Make You Happy This Year TweetingMy Profile

  • Profile photo of Nikhil Kumar Saini Profile

    These are known gems. but don’t know why people don’t make use of them. I strongly follow these things whenever i share something on social media.

    Sharing is time really crucial. In India, I have seen more engagement at evening time.
    Nikhil Kumar Saini recently posted…Thrive Themes FocusBlog Theme Review: Increasing ConversionMy Profile

  • Profile photo of Gavin McDonald Profile

    Hi Jeff,

    Thanks for writing this post.

    I learned a few new social media best practices. I also added some free stock photo sites to my list, Unsplash and StockSnap.

    Regarding finding images to use on Google Images, it’s a good technique but I will caution against that because the results are automatic and something can go wrong even with selecting the “Labeled for Reuse” option.

    I read once of someone who got in trouble for using an image from Google Images, despite getting it with the “Labeled for Reuse” search option.

  • Profile photo of David Profile

    There is nothing counterintuitive about #5. Social media is about relationships.

    Quite apart from the reasoning you give (which is good on its own), sharing other people’s content builds a relationship with them. That content might come from suppliers, staff, partners, government bodies, colleagues and clients. What better way to build relationships with them than sharing their content.

    Social media is not a broadcast medium. It’s about building relationships. And that means commenting, liking and sharing everybody else’s content.
    David recently posted…5 lessons from America’s greatest ghostwriterMy Profile

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