You’re stressing yourself out trying to maintain a rigorous schedule of publishing blog posts and you’re results aren’t getting better.
Although you may be busy with work, family and anything else that’s keeping your time limited, you make a little window of time to focus on your blog and home business.
You wish you had enough time to put more hours into your blog, but yet despite the disappointments you stay motivated to keep going.
But do you really need a lot of hours to be successful?
Or maybe you need to change your mindset and figure out what’s working for you and focus on those productive activities.
But you may not know what to look for when it comes to productive activities that you need to do to keep progressing.
You’re doing the activities that those with a lot of experience are telling you, but in summary their advice is just not working for you.
So what do you do?
There are a lot of smart blogging tips, but you want to figure out which ones relate to your situation and how you can keep progressing with the information that you already have right in front of you.
In this post I will give you some direction of what to look for and tools you can use so that you can begin the process of getting out of your rut.
“Stars do not pull each other down to be more visible; they shine brighter” ~ Matshona Dhliwayo
For years I couldn’t get over the hump when it came to traffic.
I saw many of my blogging peers who didn’t seem like that they were working too hard getting way better blogging results than I was.
And I wondered what were they doing.
Many of you may be wondering the same thing about your blogging peers who may be getting better blogging results than you.
From what I found out, it’s a lot easier that what I thought!
It definitely debunked the rumors that the successful solopreneurs were working 12 hour days despite the fact that they were working full time job.
I don’t know about you, but I wasn’t that dedicated to building my blog as far as hours go.
But one thing I did after finding out this information was incorporate the specific strategies and set up my blog to be found by a target audience.
The key is your target audience!
If you know who they are and set your blog up to be found by them, then you’re heading in the right direction!
What exactly do I mean?
What Is Your Blog About And Who Is It For?
Many of you may have a generic message about your blog while other’s of you are more specific on what your blog’s about.
When it comes to your blog, you want to make sure that you have a message that summarizes what your blog is about in a phrase or a sentence.
When people visit your blog, you want to give them a good idea of what to expect from your blog. This also helps search engines to direct your specific audience to your blog.
This is something I did early in 2016 and despite the fact that I was getting general traffic, I started to get more targeted traffic that was interested in the content I published.
This is vital!
It laid out a foundation to work from which is what working smarter as a blogger is all about.
When you work smarter, not only will you increase your traffic but also you will improve it as far as attracting the very people who are already interested in your blog as i mentioned.
Here are a few things I’ve done:
Improve Generated Targeted Traffic By Checking Bounce Rate
When it comes to getting targeted traffic, you want to be able to analyze your traffic through different tools in order to see how you can maintain and improve your traffic.
One metric that I use to analyze my traffic is the Bounce Rate.
It essentially measures the number of visitors who visit your blog or static website and leave without going to other pages or doing some type of action like commenting on a blog for example.
What’s would be considered a normal bounce rate?
Here are some stats on what’s a good bounce rate on average for 4 specific types of sites:
- Retail Sites 20 – 40%
- Landing Page 70 – 90%
- Service Sites 10 – 30%
- Content Websites (Including Blogs) 40 – 60%
The bounce rate, although not 100% perfect, is still a great indicator of what type of content that your target audience will engage with.
Outside of your content, When it comes to your blog you want to make sure that it’s:
- Is Mobile Friendly
- Gives your visitors a great user experience
- Your images are compressed and load quickly
- There’s not a lot of ads on your blog
For more detail about how to improve your incoming targeted traffic through the Bounce Rate I recommend reading How A Good Bounce Rate Is A Great Indicator Of Targeted Traffic .
Make Sure You Prioritize Keyword Placement To Generate Organic Traffic
One of the best targeted traffic that you’ll definitely want to consider is organic traffic from search engines.
If someone is doing a search on Google, for example, obviously they’re genuinely looking for some answers.
If they come across your blog and it’s of great quality, then this gives them a great reason to keep coming back which makes it less challenging to build trust with them.
According to Search Engine Land organic search drives 51% of traffic while social media traffic only drives 5%
One of the actions you want to implement is placing your keywords in certain areas of your blog to help you build organic traffic from search engines.
There’s 5 main places you want to put your keywords within each blog post that will help increase organic traffic:
- Headlines and Subheadlines
- First paragraph of your blog post
- Meta Description
- Alt Tag and Title of images
- Throughout the body of your blog
There’s also different types of keywords you want to consider and they are the main keyword, secondary keywords, and LSI keywords.
Main Keyword – The main keyword is the long tail keyword that set the stage for the rest of the keywords within the blog post.
Secondary Keyword – This is the keyword thats a more detailed description of the main keyword and will help you prevent keyword stuffing.
LSI Keyword – are the keywords that are related to the main keyword and secondary keyword. You usually find this at the bottom of the results of a search you do on the keyword. Check out the example below for the main keyword “SEO For Bloggers”.
LSI Keywords for “SEO for Bloggers” example
If you can consistently implement your keywords in vital places then eventually you will build organic traffic. In the post Boost Organic Traffic Through Keyword Placement And Analytic Tools I show you different strategies using tools and go more into detail about where to place your keywords.
Give Your Audience The Best User Experience So They’ll Keep Coming Back
I mentioned that you want to give your visitors a great user experience.
How many times have you been to a site that has all the bells and whistles that makes it look more professional and at the same time have quality content.
You wonder “what did they do to make their site look like this?
Did they pay for a web designer or did they do it themselves?
With websites like this you start to lose confidence in your own blog and abilities.
But one thing I found out is that these types of website are actually pretty easy to create with the right tools.
If you’ve been blogging for at least 6 months and are pretty familiar with your wordpress blog, then the tool I’m about to mention will be a great benefit to you.
Here’s a few features and benefits that such tools include
- Content Boxes – helps to make your blog posts scannable and make each point stick out
- Testimonials – This will help you build social proof and trust among your visitors
- Countdown Timer – helps you use the “scarcity” tactic to get your visitors to take action
- Styled Lists – Helps you format your blog and make it scannable as well
- Lead Generation Forms – Create forms that’ll help build your email subscriber list
- Landing Pages – Pages used to direct your traffic to subscribe and make purchases
- Pricing Table – Gives you the pricing break down of products or services you promote
- Call To Action – Use this to get your visitors to take action
- Guarantee Box – Use this box to give your target market a guarantee when they make a purchase
Have Your Audience Share Your Blog Posts For Free
One of the smartest blogging tips that gets your blog posts shared for free is having social share buttons on your blog to make it easier for your audience to share your content.
I still see blogs, whether I read them from my laptop or mobile, that don’t have any share buttons on their blogs.
You are literally missing out on opportunities to generate traffic if this is you.
Check out these case studies:
- Using social sharing buttons leads to 7 times more mentions [Source]
- 41.67% of people measure the social influence of a blog by the number of social media shares it gets [Source]
- 68% of viewers share a video they’ve watched [Source]
- 58% of consumers share their purchases socially on Facebook, Twitter, and Pinterest [Source]
- 75% of clicks on a share will happen within the first day that the content is shared [Source]
- Emails with Social Sharing buttons increase click-through rates by 158% [Source]
- 68% share to give people a better sense of who they are and what they care about [Source]
You may also have share buttons that you’re having problems with. Here are a few examples of my experiences with some of the unstable social share buttons I’ve had.
- Your plugin doesn’t show how many shares you have for each social site
- Your social share plugin stops working
- It’s only used for sharing your content and nothing else
- It’s not optimize for mobile
- Your plugin hasn’t been updated in years
Can you relate to any of these problems?
This was an indicator that I need to change to a more stable social share plugin that was the solution to the majority of my social share problems.
So I started using Social Warfare (affiliate link) which is not only a stable plugin but also get updated more frequently than previous plugins I’ve used.
As I mentioned before, it’s about giving your visitors a great user experience which as a result give them more of a reason to share your content with their peers.
For more information about Social Warfare, make sure you read Diversify Shares With The Social Warfare where I talk about each feature and benefit that’ll help give you better results.
Promote Your Own Content Like Crazy
I’ve read blogs and watched videos on how we should publish blog posts everyday which I tried.
That didn’t work, so I went to publishing blog posts once a week.
That was a little better, but I was still crunched for time, and doing it once a week didn’t give me enough time to publish more quality posts.
Although I started commenting on blogs and started generating just over 1,000 visitors a month, it still wasn’t enough compared to my blogging peers.
So to start putting more time into publishing better quality blog posts, I cut down my publishing schedule from once a week to once a month.
With that said, I started promoting myself and blog posts at least 5 days a week.
As a result, I started generating way more traffic and started getting more email subscribers. This was by doing less work!
Smart blogging is finding ways to materialize the 80/20 rule. That is doing 20% of the work to get 80% of great results.
So when it come to promotion you want to find tools that not only you can leverage to promote your content, but to be able to promote the right content on the right platforms.
When you figure this out, then you’ll start generating more targeted traffic which is a major goal feat in and of itself.
If you’re looking for ways to promote your content, make sure that you read How Can Solopreneurs Promote Their New Blog Posts? In this post I give you 10 promotional strategies that you can start using for yourself right after reading the post.
One thing I want to be clear about is that your traffic going to fluctuate constantly.
As far as my blog, as of now, I’m getting 7,000 visitors per month on average, which is about 235 visits a day.
The prior week I was getting 6,000 visitors per month which is about 200 visits per day.
With that said, I’m constantly trying to figure out how to maintain the traffic I’m getting and how I can get more targeted traffic coming to my blog.
From my own experience, this is something that you’ll constantly run into.
But if you follow the tips on the blog posts i recommended, this will cut the learning curve in getting good traffic and you’ll come up with your own strategies that’ll continue your blog growth!
Now It’s Your Turn!
Pareto’s principle, which is the 80/20 rule, is the mindset that we should all have if you want to start working smart with your blog.
There are so many strategies, and I wrote quite a few posts about my experiences and avenues I took to improve my results.
Are you using any of the strategies I’ve written about in the blog posts I recommended?
What are you doing to work smart with your blog?
Are any of these strategies new to you?
What are you doing to generate more targeted traffic?
Please share your comments below and share this post with your friends. I look forward to read them!
This post was originally published in http://www.shermansmithblog.com/smart-blogging-tips/ by Sherman Smith