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5 Simple Tips for Writing Irresistibly Clickable Headlines

Profile photo of Ann P V Submitted by Ann P V March 13, 2016 Website :

Great headlines are a crucial ingredient in any online marketing effort. Let’s look at how you can create your own.

Back in the days when Madison Avenue was the center of the marketing world, the now-legendary ad man David Ogilvy and his agency dominated the marketing game with some of the most iconic advertisements in history. Rolls Royce, Marlboro, Dove—all of these major brands, as well as many others, were largely defined by the ad campaigns that Ogilvy himself had created.

What was the secret to his success? According to Ogilvy himself, it was his ability to write absolutely magnetic headlines that people couldn’t help but read and get sucked into the rest of the copy.

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Profile photo of Ann P V
A freelance writer who occasionally contribute to the print and web media. Born and brought up in Kerala, now based at Secunderabad
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2 Responses to “5 Simple Tips for Writing Irresistibly Clickable Headlines” Leave a reply ›

  • Profile photo of David Profile

    Hi Ann.

    Yes, headlines are crucial. On the Web, people don’t read, they scan. The headline tells people how much they will read before switching to scanning mode (at which point you’ve lost the reader unless something lower down the page catches their eye).
    David recently posted…Writers, just writeMy Profile

  • Profile photo of Sunday William Profile

    Hi Ann,
    Martin’s take on writing clickable headlines is so very important. I also agree with @amabaie (David) that headlines are crucial and must be well crafted to inspire interests from readers.

    One of the things I learned ( and still learning) when getting online is writing a clickable headline.

    I have discovered that some of my best headlines are short, specific and unique. The four Us tips advocated and layed out by Patel and Putnam are in order.

    Nevertheless, the best headlines must make promise benefits in an emotional way!
    Sunday William recently posted…3 Simple Steps To Help With Your Retirement PlanMy Profile

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