Much of what SEO professionals do on a daily basis is research. When starting a new project, the focus usually begins with researching the right keywords for the campaign. It’s easy to spend hours compiling a relevant and strategic keyword list.
But as any skilled SEO can tell you, the research doesn’t end there. The best tools to gather useful keyword data aren’t third-party tools; they’re the advanced search operators that the search engines provide for power users to narrow their search results and find exactly what they’re looking for. SEO professionals can use these same query operators to dig into the competition or their clients’ sites, finding gold nuggets of information that newbies can’t.
While Google has at least a dozen advanced search operators, the following five are my personal favorites.