The following is a guest post by my friend Jason Brown. I’ve known Jason since I started in this industry, and it is my privilege to share some knowledge from him with you guys. You can read more of his work at his blog, Leanvertising.com and his Twitter @leanvertising.
It’s no secret that some of the best direct digital marketers in the world have a background in affiliate marketing.
Much of the technology, strategy, and principles we use everyday as online marketers have their roots in the early days of adult affiliate marketing.
These are the guys that were developing and using tracking scripts ( before Analytics and Woopra ), CMS scripts ( before WordPress and Drupal ), spy tools ( before SpyFu and MixRank ), and split testing scripts ( before Optimizely and Visual Website Optimizer ) that we now take granted in our careers. The developments in these areas were all driven by money and ROI, and became the default tools and mindset of budding online marketers.