Once you create your blog, upload a few quality contents on it and equally optimize it with search engines and social media what you want next.
Obviously you want to make money with it if your aim is to earn money with it or you want to get help from it to earn money from your main business if you want to promote your business with it.
In either of the cases the next advice from everywhere you receive is to create your own product and either earn money directly with it by selling it on your blog or promote your main business with it by offering it free as an email subscription incentive to your blog visitors.
It is now an open secret that earning money with Google Adsense and affiliate marketing requires huge traffic on your blog and you need to wait for quite a long time to get big number of traffic. Till then the best advice is obviously to create your own product and try to keep selling it to your blog community how small or large it is.
But mostly a digital product created first time by a blogger usually fails or can’t make it as much as it should have otherwise done.
A product to create money does not make sales more than a few copies that too were bought by your closest friends or handful of your admirers.
While a free maiden product to build your list equally does not make huge impact and people ignore it offer on your email subscription form and silently click on the button “No Thanks” and just go to the blog post directly without getting subscribed.
It happens to many because mostly first product does not make as much success as bloggers expect from it and ultimately many of them get so disheartened and fully junk it while many others just let it be hanging on sidebar of their blog and never bother to further promote it.
5 options to rebound your failed product
It is not wise to forget about the product if it does not bring your desired results and you can still make it successfully with a little effort. You have these five options to make your failed product bounce back and make it a big success.
1. Put an attractive add-on in it
The biggest incentive you can put with it is just one attractive add-on to make it more attractive. It should not be easily available free thing and should directly relate to your expertise.
For example if you are blogging expert you can offer one-on-one free blogging consultancy at least for half an hour to solve as much blogging problems of your buyer as possible in 30 minutes.
Also you can offer blog setup service or blog review service for free to your buyers if your product relates to starting a blog or an online business.
2. Repurpose it
Secondly if your product is in a video format you can convert it into a podcast easily to help your buyers listen it while doing any other work. You can also develop it into text format to help readers grasp its contents more strongly as written words could be retained more easily.
3. Offer mega discount
If you are unable to sell your product with a price of $50 it means you are losing the chance to earn that much money with each sale. But think it in another way. What is the manufacturing cost of your product?
So just fix its price equal to per unit manufacturing cost of your product be it a professional fee which you paid to editor of your product’s contents or fee of a video editor if your product is a video series.
To calculate the per unit manufacturing cost of your product, divide the total cost with total number of products which you want to sell at least to cover the entire cost and go to breakeven point (no profit no loss) in your first venturing.
4. Bring out its latest version
By bringing out its latest version with a lot of new things into it and incorporating the updates related to the product’s niche you can make it appealing and can sell it to your readers. But update it purposefully if it really needs updates and can attract more buyers.
5. Rebrand it
If you feel there are a few weaknesses or shortcomings in your product you can completely turn it into a best seller by fully revising it. While doing so you can change its name, layout, contents and design as well. You can get further guidance on this option in my post How To Turn Your Flop Product Into A Best Seller.
So these are the five options you have if your product failed miserably. If you think there are still a few more options one could have please share them with us in comments section below.
I hope you would also reshare this post on social media with your friends and colleagues to help them learn how to put a new life into their dead product.