Believe it or not, there was a time when phones didn’t double as cameras and when “selfies” (and selfie sticks!) weren’t a thing.
Of course, we’ve come a far way from then.
Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.
The impact of the rise of visual content on social networks is most apparent on Instagram.
As a result, many brands are scrambling to understand how to best use Instagram benefits.
Instagram’s rise has been astronomical – and understandably so.
Later, we’ll examine just why Instagram images are so powerful and the reasons they convert better than generic photos.
But first, let’s learn how Instagram photos can benefit word of mouth marketing and strategies for using these pictures in marketing channels.