Businesses that offer something to their customers online will have a variety of metrics they can measure in order to better understand the needs of their customers.
Business owners can also see the impact that their online marketing efforts are having on their business. If you want to get in tune with your customers, measuring these metrics is key.
However, just measuring them will only get you so far – you’ve also got to act on what your metrics show. If your metrics show that you’re not reaching a large enough chunk of your target audience, you need to be willing to commit the money and resources to improving your marketing efforts. The following are 5 Internet marketing metrics that you need to measure and act on in order to improve your online marketing efforts.