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5 Attractive Topics To Start Building Email Lists And Improve Sales Conversions Through Your Content

Profile photo of Sherman Smith Submitted by Sherman Smith September 23, 2014 Website : www.shermansmithblog.com

When it comes to content marketing you want to make it attractive enough to start building your email lists. In order to do this you want to be able to relate to your audience’s problems and convey the benefits of whatever you’re promoting. In this post I will talk about engaging topics you can convey to your audience to start building your email list and improve sales


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16 Responses to “5 Attractive Topics To Start Building Email Lists And Improve Sales Conversions Through Your Content” Leave a reply ›

  • Fantastic article Sherman,

    Email lists are golden. Your suggestions on this topic sure helped so much. We have to give our email list the most attention of anything we do online. Thanks again for a terrific post

    -Donna
    donna merrill recently posted…Learn To Blog Your BrandMy Profile

  • Profile photo of Simranjit singh Profile

    These are nice ways to improve our sale .

    List building helps a lot in improving sales along with surveys . Writing a review about a product helps in promoting it and it attracts visitor to buy it .

    Thanks for sharing these ways with us and will take care of all these points .
    Simranjit singh recently posted…Earn real money by playing gamesMy Profile

  • Profile photo of Carol Amato Profile

    Hey Sherman,

    Love the title! Intrigued me so I had to check it out.

    I absolutely agree that list building is a very important element, in fact, for me– it’s the foundation of my business. Yes, I couldn’t agree more–being able to relate to my audience’s problems and convey benefits of what I’m promoting is definitely a skill that I want to have and develop over time.

    I absolutely agree with Simon’s quote. Obviously, I want to provide value for my readers and help people all I can, so this really goes without saying.

    However, there are two actions I want every visitor to my site to take. They are: sign-up to my list, and buy my products and services. I have positioned everything on my site the way it is for a reason. I am trying to encourage a certain flow where visitors will receive value, sign-up to my list, and/or by my products or services.

    Yes, I think reviews of products and services is a good thing, and I often do them (often enough to have a balanced mix), but I find these get less engagement by way of comments and social shares.

    It’s great that you share what difficulties you faced before getting the product or service, and then elaborate on how it helped you – that’s an awesome way. I often do a video where I do the same, and then show behind the scenes so they’ll see exactly what they’ll get.

    Great post, Sherman – will be sharing in a minute…

    Have a great evening.
    – Carol
    Carol Amato recently posted…Add Style to Your Content with Skitch by Evernote and PixlrMy Profile

    • Profile photo of Sherman Smith Profile

      Hey Carol,

      I apologize for the late response. Sometimes i can get so focus on other things which is no excuse.

      I’m glad that the title intrigued you. I’m trying something different with writing headlines, and so far it looks positive. You want to be relatable by being on the same page as your audience as best as you can. If they can feel this, they will respond a lot better automatically.

      This definitely goes with Simon’s quote. Your goal is to provide the value that your readers are looking for.

      The ultimate goals when it comes to leveraging your blog to build your home business is for readers to subscribe to your list and buy whatever you promote. I’ve seen how you strategically set up your site in order to make this happen and it doesn’t look complicated to do so compared to other sites. That’s definitely a plus!

      Writing reviews are great, but I find that if you talk about your personal experiences and you’re using the products and services yourself, that you get a better response rate. It’s almost as if you’re leading your target audience into whatever you’re promoting by being so relatable to them without being so sneaky, but being real.

      Doing videos for products and services and elaborating your experiences is definitely a plus as well. I haven’t do so myself, but I see that it helps the response rate, and you’re audience can see and hear the person behind the writing!

      Thanks for stopping by Carol and I hope you’re having a great week!

      But yes list building is a must if you’re growing a home business whether it be online or offline. This is key to building rapport, trust, faith with your visitors and subscribers.
      Sherman Smith recently posted…8 Simple Doable Tips To Instantly Get Better Traffic To Your BlogMy Profile

  • Profile photo of Sylviane Nuccio Profile

    Hi Sherman,

    This was a great post. I’ve read it yesterday, but thought I put a note here as well.

    My post has in fact several up-ins. One is my free eBook and another is my services. Of course there are in different places and there is no confusion for the reader, so they can end up where they mean to.

    Great post.
    Sylviane Nuccio recently posted…5 Top Ways For Writers To Make Big Buck Online And OfflineMy Profile

  • Profile photo of Metz Profile

    I agree with your tips most especially with the subtitle/topic that talks about the yin and yang (pros and cons). Reality bites, readers want to know the both side of the story. If a marketer or writer will produce a very intriguing write-up, many will be attracted to read and might convert into sales.

    “Do a survey” and “Do a Product/Service Review” is a smart idea. Many tried this line of attack and professionals suggest others including the newbies to do it, giving that the result from their experiments went well.

    Awesome tips!
    Metz recently posted…Why Blogging Is Bad For You – Shocking Truths Revealed!My Profile

    • Profile photo of Sherman Smith Profile

      Hey Metz,

      Talking about the pros and the cons is another way of keeping it real. Not all products and services are great, but also you want the products and services that will work best for you. Although they may work for others, it may be different for you.

      Surveys or great to attract those that are more interested in numbers, but I find doing Reviews the best way to attract would be subscribers and consumers. But over all, using your own experiences will definitely but the trust in your visitors for better conversions.

      Thanks Metz for stopping by! Have a great week!
      Sherman Smith recently posted…8 Simple Doable Tips To Instantly Get Better Traffic To Your BlogMy Profile

  • Profile photo of Harleena Singh Profile

    Hi Sherman,

    Those surely were apt points indeed :)

    Although I don’t have anything to sell on my blog presently, but if I were to, I would be taking your tips about the space, font, short paragraphs, bullets, attractive headlines etc – anything that can grab the attention of people.

    I wouldn’t like visiting a blog where you have too many pop ups or flashy images urging you to sign up, they sound so desperate! I have seen a few friends of mine who offer their products and services, and some are really a huge put-off – I’d never even open them again! Product reviews are good if they have the pros and cons, both laid out, whether you use them yourself or not, so that people get a clear idea of what to expect.

    Thanks for sharing these wonderful tips with us. Have a nice week ahead :)
    Harleena Singh recently posted…8 Action Tips For Guppy-Bloggers In An Ocean Of SharksMy Profile

    • Profile photo of Sherman Smith Profile

      Hey Harleena,

      I’m glad that you like the points!

      Yea now I believe it’s much more important to format your blog enough for it to be scannable, whether you have visitors that like to skim through your posts or those that read every where. It makes your blog look more organize and your visitors will find it less straining to read.

      I know what you mean about the pop ups. Although I have to admit, I’ve used them in the past and had some complaints about them LOL… I don’t like them myself but thought others wouldn’t mind. Apparently not! I find doing product reviews, sharing the pros and cons, will suffice when you’re promoting. I usually promote products and services I’m using since I feel I can better connect and build better trust, but sometimes comparing them to those products and services you don’t use help as well.

      Thanks Harleena for stopping by! Have a great week!
      Sherman Smith recently posted…8 Simple Doable Tips To Instantly Get Better Traffic To Your BlogMy Profile

  • Profile photo of Dennis Seymour Profile

    Hi Sherman,

    On your blog, I mentioned case studies and how I like their performance in terms of retention.

    Another thing I like? Simple but funny messages that is dependent on the current events. It gets them engaged. It gets them to remember you!
    Dennis Seymour recently posted…Everything You Need to Know to Start an Email Marketing CampaignMy Profile

  • Profile photo of Jacqueline Oby-Ikocha Profile

    Hello Sherman,
    That was quite a detailed post. I visited your blog to read it through.
    I am yet to start product reviews or even building my email list. That’s my next action plan towards my blogs’ growth.
    Jacqueline Oby-Ikocha recently posted…5 Empowering Ways To Use Your Voice TodayMy Profile

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