Pokémon Go is the new craze online. It is a mobile game created by Nintendo and Niantic Labs.
It was officially launched in the US, Australia and New Zealand July 6, 2016 and has now launched in some lots more countries.
Specifically, as of today, it’s now available in almost 70 countries, namely:
- Costa Rica
- Czech Republic
- El Salvador
- Falkland Islands
- Federated States of Micronesia
- French Guinea
- Hong Kong
- New Zealand
- Papua New Guinea
- Solomon Islands
More about Pokémon Go
Pokémon is an augmented reality game in which players can access odd creatures from screen of their smartphones as they move about or guided by the Map on their phone. The game is filled with fun and excitement and has attracted many downloads within a few days of its launch.
It is possible you have been seeing smartphone owners gathering and glued to their devices in restaurants, churches, parks, and other land mark locations around you, these could be playing Pokémon.
The popularity of this game has been a huge discussion online and offline. If you have an online business, you may want to know how this augmented reality game impacts on your business. This short piece will shed some light into how Pokémon Go can truly impact on your business.
How Pokémon Go is played
First off, it would be important to discuss how this game is actually played.
The aim of the game is that you capture creatures or pocket monsters, train them and use them to battle other Pokémons for rewards.
You make the capture by looking through your smartphone as you navigate your surroundings with your device.
It will interest you to know that as you keep navigating your vicinity with your smartphone the Pokémons of various kinds will appear to you.
To collect or capture these creatures, you will have to use a special Pokéball that will encircle the creature that has appeared on a spot.
The fun of the game is not limited to you just scanning and capturing virtual pocket monsters in your environment. You can leverage Pokéstops and Poke Gym in this game.
Pokéstops are destinations of interest or landmarks in your town, city where you can collect items to power-up your captured Pokémons.
Pokéstops could be popular business places and places of interests (Public Libraries, Restaurants, Hotels, Recreational Parks, Art Galleries, etc.) as detected by the GPS of your phone.
From Pokéstops you can access Lure Modules, Lucky eggs, Pokéballs, Great Balls, Ultra Balls, Razz Berries, Portions, Revive and Incense.
These and other items help to lure, hatch, heal, feed, and increase the strength of the Pokémon you have collected at one level or the other.
Your ability to access more Pokémons and refresh them with items collected from Pokéstops will increase of your chances of training powerful Pokémons that can be used as dogfight in Poke Gym.
The Poke Gym
The Poke Gym is a virtual gym detected by the app.
They are large buildings you will see on the phone and where you will have to choose a team according to their color – Yellow (Instinct), Red (Valor) or Blue (Mystic).
You can test the strength of your team by battling with friends or by battling with opposing teams.
The more wins you have in Pokémon fight earns your Pokécoins – which is in-game currency that can be used in micro transactions to get better hold of the game.
4 Smart Ways To Make Money Online With “Pokémon Go”
If you are an online business owner you can make extra money by taking advantage of the features and popularity of the Pokémon Go game.
Below are 4 ways you can make money online with this new craze:
1. You Can Install Lure Modules on your online business location to attract Pokémons
If your business is offline but you have an online presence, you can attract customers by notifying them that your business is a Pokéstop.
Lure modules are items that attract Pokémon to Pokéstops for about 30 minutes.
If there are other people around your business (which is now a Pokéstop) this item will appeal to gamers who will gather at your business spot to play games and possibly take advantage of the discount, freebies and other offers you have for them!
2. You Can Use Pokémon Go to impact on the user engagement of your online business if you blog about it
You can get more traffic and make money from selling ads by teaching readers what they need to know about the game and the latest news and trend about the game.
The more valuable insights you share to your audience the more traffic, engagement and conversions you are likely to get.
And of course, the more traffic you get, the more money you will make selling ads. Even just putting adsense on your blog can bring some good earnings if you get a lot of traffic this way.
Who knows, if done right, you might soon build a loyal community of Pokémon Go fans that you can make money from for months or even years to come.
3. You Can Discuss the game and improve your influence on social media
You can increase your social media exposure by discussing about this game.
Get social and provide interactive posts, tweets, and images on various social platforms.
The more valuable your Pokémon posts are the more chances of achieving better influence from your social media status.
And as previously mentioned, the more traffic you get from your social media to your blog or site, the more money you will make selling ads.
4. You Can Sell Pokémon Go Related Items on your blog or site
If you have created a good following, you can even start selling Pokemon Go related items to your following.
You can decide to buy and sell these directly or sell such as an affiliate.
There are already lots of items on sell for fans of the game.
Apart from physical items, you can even put together a guide or tutorial about the game, and sell digitally.
Finally, for now, there is still little known partnership or advertising programs with the developers of Pokémon. However, we may expect this in the nearest future as the popularity soars.
You can get started with the above tips and watch out for opportunities as they emerge to promote and earn evne more money with this game.
Pokémon Go is the new online craze and I am sure online business owners like you who are smart will be able to make money online with it.